Creativity

Banners are back in a big way with another great campaign, this time from Nissan, proving their power when used in an innovation and intelligent way.  Nissan partnered with Community & Real Estate listing site Dubizzle to dynamically match the cars displayed in their banners with the type of property being searched for.  But the idea doesn’t stop with the banner creative, the house hunter in question could choose to be picked up by their matched Nissan and test drive it to and from the open home.

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Coca Cola Argentina are doing some great work around football at the moment which I’m sure will ramp up further as The World Cup in Brazil gets closer.  Their most recent initiative looks to crowd source football chants from across the country to share at national games.  So far they’ve captured 1.2 million cheers which I’m sure make a hefty noise when unleashed!

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Dog poo, the ugly cousin of poo.  Previously provided no value to the poo family giving other poo’s (like nourishing cow poo) a bad name.  But no longer, now dog poo can power your local parks wifi signal ensuring your never without the ability to send an email on the go.  This idea is truly imagination hard at work.

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I’ve seen some pretty wacky stuff come out of the Domino’s idea kitchen but this stunt (surely they can’t be serious!) has to take the business.  In a bid to make their delivery scooters more noticeable/recognizable in the Dutch bicycle lanes Domino’s decided to replace the usual 2 stroke engine sound with a human rendition…mmmmmmm….mmmmmm…Domino’s!  Bonkers!

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Soon all compact cars will come with a robotic graffiti arm as standard.  Cities will be adorned with crazy zigs and off the cuff zags.  The standard urban grey will be replaced with fiery reds, vibrant violets and brilliant blues.  And peace will return to the world courtesy of an over abundance of artistic expression.  Or this is just one cool street art documentary starring Jeff Soto.

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The Miami Ad School are back and this idea is sublime.  Called Rendezvous On The Go, the idea is super simple.  Single commuters can find other single commuters and spend a morning train ride getting to know one another.  If there is a spark, awesome, if not, just find someone else for the journey home!  Jokes aside this is just seems to make perfect sense and could absolutely be a hit in a busy city like London.

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Another awesome banner campaign I’ve stumbled across recently (did you see the mobile controlled banner idea?) comes direct from Swedish mega retailer Ikea.  As anyone that has ever been to an Ikea store knows, their stores are humongous taking weeks to walk through (and months more to assemble the furniture you’ve bought!).  So is it possible to fit all 2800 products in a humble banner ad?  And I’m not talking an expandable unit I’m talking about a 300×250!  The answer is yes.  Wowsers!

I love this idea, really simple and very impactful.  Oro Verde an Argentinian not for profit needed to increase donations to help continue to save the precious South American rainforest.  Instead of recruiting humans they used trees in city and urban environments to spread the message 24 hours a day, 7 days a week.

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This is an amazing idea from BBDO Argentina using consecutive ASCII art to create a scrolling, animated commercial on twitter.  If you are interested in experiencing it for yourself then head over to the @SmartArg Twitter page and hit J on your keyboard to scroll forward and K to whack your Smart Car into reverse!

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Humanity sits on the cusp of change. A shift from the age of information to a time of imagination. Creativity and innovation, only limited by our own imagination will become the primary creator of economic value.  fnuggy aims to inspire a moment of imagination in everyone, every day through a unique blend of content sourced from the most intelligent corners of the interweb and served up daily on Facebook.

Please check fnuggy out on Facebook here or like the page over on the right to receive 1 imaginative idea a day.

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