Soon all compact cars will come with a robotic graffiti arm as standard. Cities will be adorned with crazy zigs and off the cuff zags. The standard urban grey will be replaced with fiery reds, vibrant violets and brilliant blues. And peace will return to the world courtesy of an over abundance of artistic expression. Or this is just one cool street art documentary starring Jeff Soto.
You Are What You Tweet Now And For Eternity!
January 24, 2012 By Leave a Comment
To launch the fifth edition of The American Heritage Dictionary, US ad agency Mechanica built a web experience called ‘You Are Your Words‘ based off of the insight that who you are is a reflection of the language you use. Having recently attended a Noam Chomsky seminar I have a new appreciation of the power of language and role it plays in the evolution of our species, hence the reason this campaign caught my eye (even after watching the horrendous video!). However the campaign raises another question for me, namely what will happen to the content we have shared with the world after we leave this life? All the tweets, status updates, photos, videos, likes, +1′s etc will remain, captured in Google, Facebook and the like, and ultimately accessible for many years to come. If we think about the names we remember throughout history, their exploits and intentions have all been captured by 3rd party authors and artists who have preserved their legacy. However the digital age changes that, putting the power back into the hands of the individual. I doubt anyone will write a book about me, or paint my portrait but my personal writing and photography will remain long after I’ve gone and could potentially shape the way people remember me!
Fact: Books Will Experience The Same Fate As The Horse
January 17, 2012 By Leave a Comment
I stumbled upon this beautifully shot stop motion film for the Type Book Store in Toronto where the books come out to play once the sun sets. It did a great job of making me feel a little warm and sentimental about books. The vibrant artwork, the feel of print on paper and the ageless character a real book gathers. Unfortunately I then thought about the 2000 books I have on my Kindle and the moment was lost! What the video did remind me of though was a great insight be a former mentor of mine who said;
“Books will experience the same fate as the horse. Once preferred by the masses, they’re now the pastime of the rich and well to do”
The 5 Most Read Stories On ADZAG In The Past Week
December 11, 2011 By Leave a Comment
Subscribe Here
Another week brings us another helping of awesome digital and social media thinking as well as another 7 cats from the worlds best advent calendar! Here’s our handy little summary for your enjoyment;
- Coca Cola Social Experiment Rewards Football Fans Honest Behaviour
- Walmart : Burden Or Brilliant? The Truth Revealed
- Strategy & Theory On How To Craft The Next Viral Sensation
- The Worlds First Interactive Cinema Experience
- Heineken Launches Its Christmas BeerFriender Application
And if thats not enough, or you are actually looks for Christmas Cats in Christmas Hats, then don’t go anywhere, we have something special for you! Click here to be visually delighted!
Strategy & Theory On How To Craft The Next Viral Sensation
December 5, 2011 By Leave a Comment
Charlie bit my finger, LOL Cats, The untimely death of Jeff Goldblum in 2009 (he didn’t really die!), these are all pieces of content or ideas that have gone viral online. Sometimes we can determine why and other times it just seems to be a serendipitous clash of relevance and resonance. In a bid to add a little more knowledge and best practice around crafting a viral hit the team at Problogger have pulled together the following info-graphic;
Although largely conceptual, there are some interesting strategies and theories that will point any budding ‘viral marketer’ in the right direction. [Read more...]
Anti-Slavery Campaign Uses Facebook To Make Their Cause Relevant For Today
November 24, 2011 By Leave a Comment
How do you make an anti-slavery message relevant today? Definitely a conundrum but one I think JWT London have cracked with this online film for the charity, Anti-Slavery International. Using the familiar functionality and features of Facebook, ‘Lala’ the unpaid domestic servant living in London provides a glimpse into the lonely and often desperate life of a modern-day slave. Lala is seen as having no Facebook friends and no hope of escaping her miserable life until the film ends and Anti-Slavery International adds her as a friend. Visit their website to take action.
Vending Machine Powered By Potatoes Make Chips On Demand
November 14, 2011 By Leave a Comment
Last week we shared Dominos innovative idea to educated consumers on its ingredients using a gamification, this week Lays crisps looks to solve the same problem but this time using probably the coolest vending machine ever! Powered by potatoes, anyone wanting a quick snack drops one into the top of the machine and watches as its peeled, sliced, baked and bagged! Obviously this is a digital video but does a great job of showing just how pure Lays chips are.
