Coca Cola

Who doesn’t love Coca Cola’s Happiness Project?  It’s one of the all time great creative platforms that time and time again delivers exceptional ideas.  The latest, a Small World Vending Machines again hacks the traditional vending machine creating a cool interactive experience where Coke lovers from different parts of the world connect to unlock some free Coke.  The project hasn’t been launched yet as far as I can tell but expect some it this year.

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Coca Cola and other soft drink manufacturers are coming under increasing pressure over obesity in kids. Apparently sugary drinks like Coke are akin to drinking the devil himself in ones formative years and as a result you’ll doomed to be on the larger side of life later on. In my opinion kids should just play more outside but then again I’m not a nutritionist or a doctor, i just like the outdoors. In a ‘happy face’ way Coca Cola have launched their ‘Coming Together‘ platform which looks to innovate, educate and act on problems such as childhood obesity. It’s a fun looking campaign and one that raises a few interesting statistics such as the fact Coca Cola have 180 calorie free drinks on the market.

I love this and it proves a very simple point.  It’s not just digital technology that can be hacked, old school media can be as well.  To make this print hack possible Coca Cola attached a custom cover to the magazine which when rolled up turned into a miniture boom box.  Just place the your iPhone in the ‘docking station’ and tune onto Coca Cola FM and before you know it you’ll be enjoying some extra loud beats through one of mans oldest genuine inventions, the printed word!

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As the trend toward high tech vending machines continues to gain pace Coca Cola have upped the bar considerably.  This is a great campaign that ties mobile, vending machine and content together to create a personal ‘Share a Coke’ experience but with global scale.  Participants can share a can of Coke through an international network of vending machines, send messages and receive thank you’s from people they have never met in places they have never been.

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Coca Cola Argentina are doing some great work around football at the moment which I’m sure will ramp up further as The World Cup in Brazil gets closer.  Their most recent initiative looks to crowd source football chants from across the country to share at national games.  So far they’ve captured 1.2 million cheers which I’m sure make a hefty noise when unleashed!

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Another week brings us another helping of awesome digital and social media thinking as well as another 7 cats from the worlds best advent calendar!  Here’s our handy little summary for your enjoyment;

1. Coca Cola Social Experiment Rewards Football Fans Honest Behaviour
2. Walmart : Burden Or Brilliant? The Truth Revealed
3. Strategy & Theory On How To Craft The Next Viral Sensation
4. The Worlds First Interactive Cinema Experience
5. Heineken Launches Its Christmas BeerFriender Application

I’m a big advocate of big brands who use their success to do a little good in this world.  It doesn’t happen enough considering all those corporate profits are a result of the little guy buying their wares.  Thankfully Coca Cola Philippines have done just that with this heart warming initiative.  I won’t spoil the pay-off but will simply ask that you watch until the end.  This is what Christmas is all about.  Well done Coke.

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What would you do if you found a wallet on the floor?  Keep it?  Hand it in?  Now ask yourself the same question if you found the wallet in your beloved football teams club store and it contained a ticket for your clubs next big match….and the wallets owner supported the rival team!  Well according to Coca-Cola, 95% of people turned the wallet in and it was lucky they did because they were rewarded with their very own legitimate ticket and an ice cold Coke!  Things didn’t end there, when match day came around every honest fan was broadcast on the big screen giving them an extra reason smile.  Feel good marketing at its best.

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Sprite Zero out of Germany have produced a real time interactive YouTube video allowing the viewer to decide what happens immediately in stream.  Featuring a mad German skater, anyone watching is able to hammer keys 4 to 9 to determine what tricks he pulls mid flight.  The video is incredibly well shot, and the responsiveness of the video when a key is pressed is impressive.  Unleash your inner skate demon now.

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To celebrate the 2011 Copa America, Coca Cola put on a huge event to cover the game.  The catch was, that the screen showing the match was sound activated!  So whenever the crowd fell silent the picture began to fade away encouraging everyone to continue to party and have fun!  A great idea for the vibrant South American market, might not work with the more reserved  English fans!

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