It must be Monday since the ADZAG Monday Mixtape is up and at ‘em! There are some great stories to share with the Troy Library campaign a stand-out for me over the last few months. Definitely worth 3 minutes of your time.
In Greece Lacta chocolate bar wrappers have been used for decades by smitten men and women to share love messages. Lovers simply wrote their message on the wrapper and passed it on until a recent packaging change meant the traditional paper wrapper become plastic. Luckily Olgilvy Athens brought the tradition into the 21st century with this cool AR mobile application that lets you send & receive love messages on your smartphone, which are then displayed via augmented reality over the top of a real Lacta chocolate bar!