Soon all compact cars will come with a robotic graffiti arm as standard. Cities will be adorned with crazy zigs and off the cuff zags. The standard urban grey will be replaced with fiery reds, vibrant violets and brilliant blues. And peace will return to the world courtesy of an over abundance of artistic expression. Or this is just one cool street art documentary starring Jeff Soto.
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It seems the motoring industry has become caught up in the recent tornado of brands employing gamification to drive consumer engagement and participation. Most recently Dodge attempted a scavenger hunt for what it called “The first real world search engine“, the Dodge Journey. If you haven’t heard it didn’t quite go as planned with suspected cheating, un-found prizes and probably the worst ‘hype video‘ I have ever had the misfortune of watching! Now Chevy have popped up with a campaign based around ‘Being up for anything’. Using the campaigns mobile app participants are encouraged to do things for the first time, take photos and share. Each time a task is completed players will be awarded with badges (FourSquare stylee) and points. Other players can vote on the best ‘firsts’ like baking a cake of yourself and then eating…yourself, and the most popular get extra points. At the end of each month the player with the highest score gets a Chevy Sonic for their troubles! Certainly beats a scavanger hunt and as a concept could probably stand on its own.