Chevy

Soon all compact cars will come with a robotic graffiti arm as standard.  Cities will be adorned with crazy zigs and off the cuff zags.  The standard urban grey will be replaced with fiery reds, vibrant violets and brilliant blues.  And peace will return to the world courtesy of an over abundance of artistic expression.  Or this is just one cool street art documentary starring Jeff Soto.

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Do you have your finger on the pulse?  Are you on the bleeding edge of the cutting edge?  If you can’t categorically say yes to both uestions then you need to read ADZAGs most read stories of the last 7 days!

1. The Perks & Benefits Of Working For Google, Facebook, LinkedIn And More > Tech people have it good, real good, so good in fact their employers give them free leather care and regular Wii game-a-thons!
2. The Google Wallet Vision Video, Get Excited! > The buzz clearly isn’t going away anytime soon, have you seen the future yet?  If not you know what you have to do.*
3. New Mobile App Lets you Rate Everything…And I Mean Everything! > How was your toast this morning or your trip to the supermarket? Don’t be selfish, rate and share it through this crazy new app!
4. Chevrolet Wants To Be There For Your ‘First Time’ > Awkward? Not in Chevy’s book, they want to be there for you first everything, including…well..you know…
5. The Runners Remix by Nike > Ellie Goulding and Nike have teamed up to create the perfect runners soundtrack. It also sounds pretty sweet slumped on the couch!

It seems the motoring industry has become caught up in the recent tornado of brands employing gamification to drive consumer engagement and participation.  Most recently Dodge attempted a scavenger hunt for what it called “The first real world search engine“, the Dodge Journey.  If you haven’t heard it didn’t quite go as planned with suspected cheating, un-found prizes and probably the worst ‘hype video‘ I have ever had the misfortune of watching!  Now Chevy have popped up with a campaign based around ‘Being up for anything’.  Using the campaigns mobile app participants are encouraged to do things for the first time, take photos and share.  Each time a task is completed players will be awarded with badges (FourSquare stylee) and points.  Other players can vote on the best ‘firsts’ like baking a cake of yourself and then eating…yourself, and the most popular get extra points.  At the end of each month the player with the highest score gets a Chevy Sonic for their troubles!  Certainly beats a scavanger hunt and as a concept could probably stand on its own.

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