Streaming data from the most sophisticated Operation Center in the world in Rio de Janeiro, IBM created the first live data visualisation banner. Each day real time weather updates were streamed through custom units across the web giving Brazilians quick and qualitative information on the fly, making those beach decisions just a little bit easier!
If you’re like me and have been hanging out desperately for someone to invent a tweet based cloud generation technology then the wait is over. The Galleria Shopping Mall in Brazil (Yes I was expecting this to come out of Silicon Valley) recently launched a funky project that allowed Facebook users to tweet (they’ve crossed the streams as well!) shapes which were then turned into bubble clouds and released at the mall itself…and if none of that makes sense then just watch the video!
I love it when technology appears in unexpected places and creates little pockets of value that you wouldn’t otherwise expect to see. Hellmann’s Mayonnaise have done exactly that by partnering with a major supermarket chain and adding a little bit of clever software at the point of purchase. Once you reach the cash register, and you have Hellmann’s in you basket the software analyses the food you are buying and adds a recipe to your recipe. From the ingredients you need from you shop to the steps you need to make it, everything is contained within the receipt and ready to go.
This is a great idea that takes the Levis Friend Store concept and rolls it up out of the digital space and back into retail. C&A Brazil have taken the Facebook likes that each item of clothing receives online and are surfacing that information on the hanger of the garment in-store! Its a great way of not only physically demonstrating the popularity of the product but also understanding the pulse of their consumers. That data can then be used to make better stock, investment and style decisions.
You may need to turn on captions, look for the CC icon at the bottom of the video player.
All ad agencies use timesheets, it’s how they determine client profitability and resource requirements. Problem is filling in timesheets sits somewhere between watching paint dry or the grass grow in terms of excitement! That is unless you unlock a fridge full of free beer once all staff have completed them! Great use of technology by JWT…although I dd notice an unguarded shelf of Vodka!