Jameson Irish Whiskey and mobile technology specialists Blippar have teamed up to launch a ‘hidden’ mobile campaign for the launch of their new RTD line. To play along simply Blipp the iconic Jameson Irish Whiskey bottle where ever you happen to see one, whether that be on a poster, on Facebook, in a bar or within a banner ad and prepare yourself for a round of Apple Attack!
Answer, augmented reality! Continuing the recent flux of augmented reality applications (The Death Revealer, New Balance Urban Dash) Cadbury UK has created the first interactive chocolate bar using Blippers image recognition technology. Anyone with the app on their phone and a choccie bar in had can play, simply focus the camera on the wrapper and smack some qwaks (The game is called Qwak Smack). Its the perfect addition to Cadburys ‘Lets play our way to 2012′ campaign platform and another reason why British chocolate is the best in the world…!