Belgium

This is a nice content driven Facebook promotion.  Belgium Bank AXA decided to send a guy called Cedric to ‘Like Place’, a small street in Hawaii, a 7,500 mile trip from Brussels.  The only catch, his credit card had to be powered by likes.  For each Facebook like he received a dollar was added to his cards balance!

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I’ve been meaning to post this for a while but just kept forgetting.  It’s a cool little campaign out for Belgium that highlights a small problem with the awesome Google Street View, if the street is too small for the Google car then it doesn’t get photographed.  The solution, the itsy bitsy Toyota IQ which by the looks of it can for down any street on the planet.  So IQ Street View was born and the tiny Tim of cars, the IQ, was fitted with its own multi-sensory camera and has been off photographing all the streets that Google was just too important to bother with!

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