curated by James Collier
Having spent my entire career working in the advertising and marketing industry and I can assure you that everyone behaves in exactly the same way I do! If only huh! Here’s a infographic that does its best to highlight the differences between the mad men microcosm of society and the general population.
Social Media Behaviour Infographic
Great work from Peugeot Panama. Taking the Pinterest pin-board experience Peugeot have created a puzzle game that is built on users existing pinning behaviour. All participants have to do is find the correct images across Peugeot PanamasFacebook page or website and pin them to their own boards. The first 5 people to find all the images, complete the puzzle and share with Peugeot win a mysterious prize! Great work that certainly capitalises on the current Pinterest buzz.
Peugeot Panama Pinterest
A recent survey by the CMO Council of 120 senior marketers and 1000 consumers has been lovingly crafted into the below info-graphic which shares some pretty uninspiring conclusions. It seems that although ‘social media’ is generally recognised as a way to engage with a brands consumers, have a conversation or otherwise create a reciprocal relationship, marketers still largely have little idea what their customers want, or why they do what they do!
The Digital Divide - Brands & Consumers Don't See Eye to Eye
In addition to the above info-graphic the CMO Council have also released the following white paper that further explores the digital divide and will hopefully open a few eyes so in the process. [Read more...]
So 2012 is up and running and every info-graphic factory in the world must be in a panic as they scramble to update their stats and facts for information junkies like me. One of the first ’2012′ info-graphics out the door is this aggregate by Adage which looks to cover off all the social media statistics you could shake a stick at for the first part of the year (pulled from a selection of recent info-graphics that have done the rounds).
Expect to find some interesting insight into the growth and direction of Facebook and twitter as well as a selection of more general behavioural and attitudinal data. [Read more...]
Doing exactly what it says in the title, the following info-graphic by Hootsuite, the social media management platform, has aggregated the biggest twitter trends in 2011.
The info-graphic doesn’t only include the biggest of the big trends but also category trends across movies, music, sport, TV and news. Well worth a cursory glance to see what moments gained major cultural traction in the last 12 months. [Read more...]
So apparently Swedes know what condoms are but aren’t very good at using them! To help change this sexually irresponsible behaviour the Stockholm County Aids Prevention Programme came up with the idea to build a mobile app to record Swedes sexual encounters! To activate you simply turn the “Sex Profile” app on and lay the phone next to you, the app then records your rhythm and duration before graphing your very own Sex Profile! You can then upload your personal sex graph and compare it with other participants! I’m lost for words!
Charlie bit my finger, LOL Cats, The untimely death of Jeff Goldblum in 2009 (he didn’t really die!), these are all pieces of content or ideas that have gone viral online. Sometimes we can determine why and other times it just seems to be a serendipitous clash of relevance and resonance. In a bid to add a little more knowledge and best practice around crafting a viral hit the team at Problogger have pulled together the following info-graphic;
Although largely conceptual, there are some interesting strategies and theories that will point any budding ‘viral marketer’ in the right direction. [Read more...]
