Beer

Gaming and beer have been a natural combination since the first pool table made its way into a bar.  Over time the technology changed but the primal allure of beer fuelled competition remained the same.  Unfortunately for the world these two powerhouses only co-existed.  That was until Big Boss Brewing brought them together creating the ultimate male pass-time  the Beercade machine powered by ‘The Last Barfighter’.  It’s pretty simple, the quarters have been replaced with cups and after an epic battle of button bashing the victor is awarded a freshly poured beer.  Pure genius!

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Interesting starting point from Carona that we inadvertently pollute our beach desktop wallpapers.  The solution a custom wallpaper and icon package that allows anyone to turn those ugly computer folders into starfish, coconuts and dolphins before arranging them all across a beautiful beach scene.  Stumble across a document your not happy with.  Then stick it in the beach trash can!

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All ad agencies use timesheets, it’s how they determine client profitability and resource requirements.  Problem is filling in timesheets sits somewhere between watching paint dry or the grass grow in terms of excitement!  That is unless you unlock a fridge full of free beer once all staff have completed them!  Great use of technology by JWT…although I dd notice an unguarded shelf of Vodka!

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In a moment of either pure insanity or complete marketing genius XXXX GOLD beer has acquired a 15-acre island on the Southern Great Barrier Reef, Australia and called it ‘XXXX Island’.  The plan is to turn this small piece of paradise into a man-haven where men of all ages and sizes can roam free enjoying the fresh air, beer, ping pong, fishing, beer, video games, garden sheds and beer.

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Having run out of ideas to name their most recent creation, Lithuanian brewery Utenos instead turned to consumer and asked them for suggestions!  Anyone could submit a name and the community at large voted on their favourite, including a bunch of internet trolls who managed to influence the outcome!  Once the dust settled there was one clear winner in the naming stakes ‘Friday’, named after the irritating Rebecca Black song!  Luckily for Utenos Friday and beer go together like ducks and water and the nameless beer was nameless no more!

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