Augmented Reality

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A week not dominated by communication but by technology.  The Apple rumour mill has been in overdrive with leaked images and speculation around the forthcoming iPhone 5 and Google finally launched its Flights product over a year after it acquired ITA Software. The ADZAG Facebook page is inches away from its 100th fan, please like us here if you haven’t already! Right, here’s our round-up of the best of the week incase you missed anything;

• Durex tells you your sexual future with its own fortune teller named Xerud.
• Dodge invents the worlds first real world search engine, also known as the Journey.
• Playboy lets you tattoo you name on one of its bunnies!
• Google disrupts the travel industry with the launch of flights.
• Vodafone lets you catch ghosts on your phone with a new mobile app.
• ASOS promote their Autumn/Winter collection with this gritty piece of content.
• Could Pepsi refresh the ocean, this big idea out of the Miami Ad School says yes!
• Girls get their wandering eyes busted this time courtesy of Cosmo for Guys.

When there’s something strange in your neighbourhood, who ya gonna call? Vodafone Germany of course, or that’s what they want you to think with the release of their new augmented reality mobile application called Buffer Busters.  The app transforms your city into a giant video game with the goal to capture virtual monsters with your phone.  When you reach 50 ghosts its time to deposit them safely at one of the containment units conveniently located at Vodafone stores!  Then its off to collect more with the prizes available to the players that capture the most ghosts.

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It’s like a match made in heaven, the iconic, and most popular board game in the world, Monopoly and one of the social webs darlings, Foursquare.  Three smart people Deanna McDonald, Sean Tiraratanakul and Jaclyn Shelton are currently developing Foursquaropoly and will hopefully be releasing this mobile mash-up very soon.  The game turns real city streets into a virtual game board and the FS integration means that the value of each location can be determined by its popularity.  Each time a member of the public checks in the player with that location in their portfolio earns rent.  Players also have to manage bills and maintenance and can buy and sell additional buildings on their way to a property empire!

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In a blink of an eye the week of August 15th has past.  The last 7 days have been led by mobile and gaming innovations, some light hearted and fun and others that tell a much sombre story.  So here’s our round-up of the best of the week incase you missed anything;

• A novel way of raising awareness of drink driving through a drunk valet.
• An augmented reality application that surfaces the hidden dangers on our roads called The Death Revealer.
• Another AR application, this time making Cadbury chocolate bars interactive and playful.
• The WWF delivers another innovative solution to save our planet, the file format that can’t be printed.
• Volkswagen Bluemotion gets a little Casino Royale turning a motorway into a giant roulette wheel.

Answer, augmented reality!  Continuing the recent flux of augmented reality applications (The Death Revealer, New Balance Urban Dash) Cadbury UK has created the first interactive chocolate bar using Blippers image recognition technology.  Anyone with the app on their phone and a choccie bar in had can play, simply focus the camera on the wrapper and smack some qwaks (The game is called Qwak Smack).  Its the perfect addition to Cadburys ‘Lets play our way to 2012′ campaign platform and another reason why British chocolate is the best in the world…!

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A very sombre mobile activation out of Russia.  The Death Revealer is a mobile application that fuses location date with accident history deliver via augmented reality.  The purpose of the application is to show users just how many accidents happen on Russian streets and the consequences of those incidents.  Investigators and clean up crews quickly process and remove any sign that a crash took place leaving the general public with little idea of how dangerous the road in front of them really is.  Definitely a shocking reminder to be careful.

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New Balance are currently running (no pun intended) a promotion in New York city where participants run the streets looking for virtual batons discoverable via a special iPhone application.  Once you’ve found a baton you need to get your feet to the New Balance flagship store without encountering another player as they can steal your virtual prize and claim it and its rewards (trainers and gold!) for themselves.  Looks like fun, shame I don’t live in New York or have the required fitness level to run…anywhere!

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