Asia

I worked with Freddie Laker back in 2008 on a multi-national Coca Cola project and it was a nice surprise when his name appeared in my inbox this morning with the following awesome preso on the Chinese digital landscape (presented at SXSW 2012).  Freddie’s thinking is spot on and having just visited Shanghai myself I have the added benefit of having seen a glimpse of what he’s talking about.  China may seem a long way away or irrelevant to your day to day but its those marketing professionals that acknowledge and adapt to embrace its ever building influence  that will succeed.  Those that continue to ignore it…well…we’ll see.

The need for Chinese Netizens to break their countries strict censorship laws to use social media services like Facebook and Twitter is becoming increasingly small.  Not because the government is relaxing their restrictions but because China has a thriving social media ecosystem of its own.

The following info-graphic gives you a sense of whats happening, how quickly and at what scale, and is the perfect accompaniment to the excellent Chinese Social, Digital & Mobile exposé shared earlier (by We Are Social).  Enjoy, its fascinating stuff.

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For many businesses, brands and of course ad/media agencies China is the next frontier.  With a huge population, some serious pockets of wealth and 485,000,000 people online spending over $26 billion per year it shouldn’t be any real surprise!  Below is a fantastic deck by We Are Social that outlines the current social, digital and mobile landscape.  Its quite amazing and well worth reading through a couple of times.