This is a great idea from Canadian advertising agency Taxi. Apparently there is a particular time of year when Montreal experiences really bad potholes, unsurprisingly this is called Pothole Season. To help Montreal residents Taxi built this awesome app that automatically recognises a pot hole when you drive over (thanks to the iPhone’s accelerometer) maps it and shares it with other users in real time so they can avoid the pesky road craters! Effing genius!
Lynx Launches The Latest In Fragrance Technology
April 4, 2012 By Leave a Comment
Yes, for everyone desperate for a mobile spray app for iPhone and Android the wait is now over…not really, its just a little April Fools fun, although I’m sure there will be thousands of disappointed teenagers as a result.
Ikea Create The First iPad Glove Kit
March 13, 2012 By Leave a Comment
Winter in the Northern Hemisphere can be pretty brutal at times especially for iPhone users whose little fingers can get awfully cold. Enter Ikea who created 12,000 “BERÖRA” kits that let you sew in special conductive thread to your gloves so your iPinkies never need be exposed again!
New App Ensures You Are Never Late For Work Again!
December 16, 2011 By Leave a Comment
Ingenius! Have you ever been late to work because when you wake mother nature has dumped 3 feet of snow on your car or Jack Frost has iced your wind screen to within an inch of its life? Never fear, the team at agency Boondoogle have created a super smart alarm clock called the ‘Winter Wake-up’ that monitors the weather over night and wakes you up early if things outside have got a little hairy!
The Most Read Stories On ADZAG – w/c Nov 13th
November 20, 2011 By Leave a Comment
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Are you looking for the next advertising wave to ride? Then you need a catvertising agency! Yup, the great spoof video from john st, Toronto makes a solid appearance in this weeks top 5 most read stories on ADZAG, enjoy them all below;
- Small Village Pins Every Facebook Fans Profile To Their Community Noticeboard! >> Weird or wonderful? This campaign exudes charm and community.
- Smart Location Based App Gives You Guided Audio Tours Of Gothenburg For Free >> Simply put this is the future of tourism!
- The Worlds First ‘Catvertising’ Agency Launches >> The evolution of the ad agency needs cats!
- JC Penney Christmas Gift Tags Let You Add Voice Messages Via QR Codes >> Finally QR codes have a reason for being…Christmas gift tags!
- Social Media Or Social Life? Audit Yourself Now! >> Is your social media life affecting you social life? Audit yourself now!
Never Have Trouble Waking Up Again
October 31, 2011 By Leave a Comment
Perfect for Monday morning! Party a little too hard at the weekend? Stay up late watching re-runs of Friends or Sex In The City? Or just hate getting out of bed? Whatever your reasons this little app, ironically titled Mission Alarm will make sure you get up without fail! Tried it today. It works :-(
The Beck’s Sobriety Test Mobile App
October 6, 2011 By 2 Comments
This isn’t the first and I’m sure it won’t the last alcohol brand to attempt to create a sobriety test. The latest variant from Becks combines their famous keyed logo with the idea of struggling to get your car key in the ignition when your drunk (do cars still come with actual keys or is it all proximity based sensors now?!). One nice touch is the location based taxi database which can be set up in advance so that if you play the game and fail the app auto dials that cab company for you. That aside I do have concerns about insinuating that if you can complete some simple game then you are safe to drive. The idea completely disregards the units of alcohol consumed or when. For example I could down a bottle of Vodka, play the game immediately, pass the test, jump in my car and head to the closest motorway. I think we all know how that would end. A far better example of addressing drink driving is the ‘Drunk Valet‘ social experiment out of Brazil.
