When there’s something strange in your neighbourhood, who ya gonna call? Vodafone Germany of course, or that’s what they want you to think with the release of their new augmented reality mobile application called Buffer Busters. The app transforms your city into a giant video game with the goal to capture virtual monsters with your phone. When you reach 50 ghosts its time to deposit them safely at one of the containment units conveniently located at Vodafone stores! Then its off to collect more with the prizes available to the players that capture the most ghosts.
Google Wallet, one of the first NFC payment platforms to be announced has a vision video that I either completely missed or hasn’t been widely available. After watching it a least 3 times I can honestly say I’m a) super excited about Google Wallet, and b) desperate to get my hands on an NFC enabled phone! Enjoy the video and if you want to know more visit the Google Wallet website.
Following Fiat and their eco:drive initiative Toyota have launched their own experimental concept. Interestingly its based solely around a glass of water. Researched uncovered that by simply placing a glass of water in a car and asking people to drive without spilling it, they inadvertently drove in a more eco friendly way. Taking that concept and turning it into something a little more practical Toyota developed an iPhone application that mimicked the movement of a real glass of water as well as capturing a multitude of other statistics all related to a more eco friendly style of driving. After each journey the data can be downloaded to an accompanying web experience that tracks your performance, compares you with friends and essentially creates a more enjoyable reason to drive better.
Ever been caught short in the big city or hate the thought of using a public lavatory? Well social media has an answer for that as well. Introducing CLOO a new concept out of the Miami Ad School that aims to help the kind at heart share their toilets! The premise is simple, loo providers sign up to the app and their social networks are analysed. Then if a friend or a friend of a friend needs to answer a call of nature and uses the app your bathroom is displayed (if in the vicinity). The person in need of the toilet submits a quick request via the application, which can then be accepted or denied! If accepted then the host receives a small payment and eternal good karma!
Lots happening this week, some great campaigns, interesting infographics and down right awesome ads. ADZAG also launched its Facebook page as an easy way to stay up-to-date with whats got us all excited. Please like us here if you want daily ideas that challenge the status quo effortlessly delivered to your news feed! Right, here’s our round-up of the best of the week incase you missed anything;
Lets be honest, the mobile operating system war is really a 2 horse race. Windows Phone 7 hasn’t really set the world on fire and Blackberry OS is sliding down its own never ending ski slope of decline. That leave Google facing off against Apple. According to Nielsen data Android is out in front with 39% share vs Apples 28% but a recent survey of 15,000 individuals paints an entirely different picture, although the large portion of ‘not sures’ may rebalance things.
Regardless the more interesting portion of the infographic cross references the 15,000 respondents with over 80 million other aggregated responses producing some quite weird stats. Did you know an Android user is more likely to prefer mini pizzas as a snack while the iOS user favours Read more…
Everyone that remembers their childhood can probably recall seeing or experiencing peer pressure around smoking. In fact, behavioural analysis highlights it as one of the key influencing factors on why people start smoking. Taking that insight and flipping it on its head, students at the The Miami Ad School have created a mobile app that creates positive peer pressure for smokers to quit. Built around a smokers social circle (non-smokers) the app experience begins by asking friends to make a financial commitment and defining a quit date. If the smoker agrees then the app ensures there is support and constant encouragement, help when tempting situations appear and an ongoing social tracker of progress. If the smoker quits successfully then all the friends get their money back, if not then its donated to the Cancer Society!
We would all (mostly) lend the change we had in our pockets to a friend in need. The problem is getting is back! The amount is often too little to care about and asking the question can send uncomfortable shivers down most of our spines. But what if there was another way, a way that that inconsequential amount of change could do good and make you feel better about asking in the process. UNICEF’s innovative mobile application does just that, making the question more palatable and the receipt of change a selfless act as its immediately donated to UNICEF. Give it a go.
Answer, augmented reality! Continuing the recent flux of augmented reality applications (The Death Revealer, New Balance Urban Dash) Cadbury UK has created the first interactive chocolate bar using Blippers image recognition technology. Anyone with the app on their phone and a choccie bar in had can play, simply focus the camera on the wrapper and smack some qwaks (The game is called Qwak Smack). Its the perfect addition to Cadburys ‘Lets play our way to 2012′ campaign platform and another reason why British chocolate is the best in the world…!
A very sombre mobile activation out of Russia. The Death Revealer is a mobile application that fuses location date with accident history deliver via augmented reality. The purpose of the application is to show users just how many accidents happen on Russian streets and the consequences of those incidents. Investigators and clean up crews quickly process and remove any sign that a crash took place leaving the general public with little idea of how dangerous the road in front of them really is. Definitely a shocking reminder to be careful.