curated by James Collier
Having spent my entire career working in the advertising and marketing industry and I can assure you that everyone behaves in exactly the same way I do! If only huh! Here’s a infographic that does its best to highlight the differences between the mad men microcosm of society and the general population.
Social Media Behaviour Infographic
To coincide with CES and highlight some of the new features that Google Maps has recently added, Google released this uniquely analogue film from new ad agency Venables Bell & Partners. The spot revolves around a huge wooden gyroscope that follows a blue marble around model streets stopping off at a restaurant and barber shop along the way. Its an interesting concept and one that feels very ‘Google’! If you are interested in finding out more about what Google Maps now has to offer then start here.
Working in advertising can sometimes have its drawbacks…like occasionally loosing all sense of reality! After all part of our job is finding the positive in every product, service or brand we work with, no matter how dubious. That’s why when people like Jesse Rosten come out and call a spade a spade I always find it a refreshing change to the norm. In the following spoof Jesse cuts through the jargon, hype and BS surrounding the beauty industry and shares what really goes on behind the scenes in a perfect real life parody of the lie we keep forgetting not to believe.
In celebration of their 140th anniversary, Heineken have issued a challenge to budding artists everywhere to redesign their iconic bottle for a limited edition run to take place in 2012. The brief is simple(!?), design a bottle that symbolises how people will connect in the next 140 years with details housed on their Facebook page. Judging the designs will be creative luminaries Evan Orensten, Mark Van Iterson & Mark Dytham.
Moviegoers in Toronto are being treated to a world first interactive cinema experience courtesy of Ford. Viewers are able to use their mobile phones to access a specialy created m site which enables them to interact with what was on the big screen in real time. A 60 second spot comprised of 2 parallel films, one featuring a guy the other a girl has been shot, and will air before the feature presentation. Viewers are then able to use their mobile devices to choose who they see more of as the story unfolds. In total there are 4 chances to interact meaning there are 16 possible outcomes to enjoy. I’ve seen this technology in action at a recent conference and it is a lot of fun to play along, adding a captive audience surrounded by a kick ass sound system and big screen can only make it better. Smart thinking.
I’m a big advocate of big brands who use their success to do a little good in this world. It doesn’t happen enough considering all those corporate profits are a result of the little guy buying their wares. Thankfully Coca Cola Philippines have done just that with this heart warming initiative. I won’t spoil the pay-off but will simply ask that you watch until the end. This is what Christmas is all about. Well done Coke.
