Social Media Battle : Mad Men vs Regular Joe

Having spent my entire career working in the advertising and marketing industry and I can assure you that everyone behaves in exactly the same way I do!  If only huh!  Here’s a infographic that does its best to highlight the differences between the mad men microcosm of society and the general population.

Social Media Behaviour Infographic

Social Media Behaviour Infographic

Smart Integration: The House Hunter Test Drive By Nissan

Banners are back in a big way with another great campaign, this time from Nissan, proving their power when used in an innovation and intelligent way.  Nissan partnered with Community & Real Estate listing site Dubizzle to dynamically match the cars displayed in their banners with the type of property being searched for.  But the idea doesn’t stop with the banner creative, the house hunter in question could choose to be picked up by their matched Nissan and test drive it to and from the open home.

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Twitter + Scrabble = Genius Integration

First there was Scrabble, then Words with Friends and now TwitterScrabble!  A super simple inherently social idea that asks players to create their highest scoring tweet using 100 randomly  selected Scrabble tiles.  The highest scoring tweet of the day wins the new Scrabble Trickster game.  Yup, it’s that easy.  Great idea.

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Google Maps Goes Analogue In New Video

To coincide with CES and highlight some of the new features that Google Maps has recently added, Google released this uniquely analogue film from new ad agency Venables Bell & Partners.  The spot revolves around a huge wooden gyroscope that follows a blue marble around model streets stopping off at a restaurant and barber shop along the way.  Its an interesting concept and one that feels very ‘Google’!  If you are interested in finding out more about what Google Maps now has to offer then start here.

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Spoof : Fotoshop Yourself Beautiful By Adobe

Working in advertising can sometimes have its drawbacks…like occasionally loosing all sense of reality!  After all part of our job is finding the positive in every product, service or brand we work with, no matter how dubious.  That’s why when people like Jesse Rosten come out and call a spade a spade I always find it a refreshing change to the norm.  In the following spoof Jesse cuts through the jargon, hype and BS surrounding the beauty industry and shares what really goes on behind the scenes in a perfect real life parody of the lie we keep forgetting not to believe.

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The Top 10 Digital Ideas Of 2011

You voted with your eyeballs and based on the ADZAG Google Analytics data we have a definitive list of the most interesting digital ideas of the last 12 months.  You may not agree with everything featured but this is a numbers game people and the numbers never ever lie…unless you’re Enron…or Bernie Madoff!

1. Disney Takes Over Time Square With Augmented Reality

2. Small Village Pins Every Facebook Fans Profile To Their Community Noticeboard!

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Heineken Challenge Consumers To Design Their Next Bottle

In celebration of their 140th anniversary, Heineken have issued a challenge to budding artists everywhere to redesign their iconic bottle for a limited edition run to take place in 2012. The brief is simple(!?), design a bottle that symbolises how people will connect in the next 140 years with details housed on their Facebook page. Judging the designs will be creative luminaries Evan Orensten, Mark Van Iterson & Mark Dytham.

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The Worlds Most Social Christmas Tree By Heineken

Not content with reinventing gift giving this Christmas Heineken have now revolutionised the humble CHristmas tree, this time turning it into an 11 meter tall, 48 screen social media behemoth!  Based in Singapores Clark Quay between December 17 – 26 friends will be able to send each other festive greetings via the Facebook App and watch as it comes alive on the big screen.

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The Worlds First Interactive Cinema Experience

Moviegoers in Toronto are being treated to a world first interactive cinema experience courtesy of Ford.  Viewers are able to use their mobile phones to access a specialy created m site which enables them to interact with what was on the big screen in real time.  A 60 second spot comprised of 2 parallel films, one featuring a guy the other a girl  has been shot, and will air before the feature presentation.  Viewers are then able to use their mobile devices to choose who they see more of as the story unfolds.  In total there are 4 chances to interact meaning there are 16 possible outcomes to enjoy.  I’ve seen this technology in action at a recent conference and it is a lot of fun to play along, adding a captive audience surrounded by a kick ass sound system and big screen can only make it better.  Smart thinking.

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Coca Cola : Where will Happiness Strike Next

I’m a big advocate of big brands who use their success to do a little good in this world.  It doesn’t happen enough considering all those corporate profits are a result of the little guy buying their wares.  Thankfully Coca Cola Philippines have done just that with this heart warming initiative.  I won’t spoil the pay-off but will simply ask that you watch until the end.  This is what Christmas is all about.  Well done Coke.

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