In a hardly surprising revelation content, targeting & personalisation and mobile are the three key digital marketing trends for 2013 according to Adobe. Content needs to live at the heart of everything we do, it needs to be personal or at least feel that way (niche content creation and delivery) and needs to be delivered over the device that is rapidly becoming the center of our daily lives, the mobile!
Working in advertising can sometimes have its drawbacks…like occasionally loosing all sense of reality! After all part of our job is finding the positive in every product, service or brand we work with, no matter how dubious. That’s why when people like Jesse Rosten come out and call a spade a spade I always find it a refreshing change to the norm. In the following spoof Jesse cuts through the jargon, hype and BS surrounding the beauty industry and shares what really goes on behind the scenes in a perfect real life parody of the lie we keep forgetting not to believe.
© ADZAG.CO 2012. All Rights Reserved. Curated by James Collier.