How do you make an anti-slavery message relevant today? Definitely a conundrum but one I think JWT London have cracked with this online film for the charity, Anti-Slavery International. Using the familiar functionality and features of Facebook, ‘Lala’ the unpaid domestic servant living in London provides a glimpse into the lonely and often desperate life of a modern-day slave. Lala is seen as having no Facebook friends and no hope of escaping her miserable life until the film ends and Anti-Slavery International adds her as a friend. Visit their website to take action.