Domino’s has reinvented itself over the last 2 years around the ideal of better pizza delivered through increased transparency and better customer service. A campaign that recently ran called ‘Show Us Your Pizza’ continued that trend by blowing the lid off food photography. Domino’s customers were encouraged to take photo’s of their pizza’s, upload them to a special website and front the marketing for subsequent Domino’s ads. No insane advertising gimmicks and fake photography, just real, genuine pizza, whatever it looked like! Brave!
Save your work as .wwf and eliminate wasted paper
August 19, 2011 By Leave a Comment
Every office worker has witnessed the piles of unclaimed documents that sit on printers everyday. Multiply this by the hundreds of thousands of businesses around any given country and then again by every working day of the year and you have a huge amount of wasted paper. Trace that back further and you have forests around the world being needlessly cut down, scores of trees taken out of the environment just to sit on companies printers.
Surely there is something that can be done? Enter the WWF, who have taken the innovative approach of tackling, not the offenders, but the documents themselves! Now its possible to save any document as a .wwf, a new file format that simply cannot be printed!
Is Instagram becoming a digital photography juggernaut?
August 18, 2011 By Leave a Comment
Instagram is still less than a year old yet its digital photography snowball is growing at an astounding rate. The app now boasts 7 million users worldwide and is generating over 10 new pictures every second! However its not all roses and champagne as the following infographic highlights with a whopping 37% of users having never uploaded a photo!
Having said that the data still paints a very compelling picture with north of 150 million photos having been uploaded in only 10 months, to put that in perspective it took Flickr, the web darling of photography 2 years to count 100 million snaps on its platform. [Read more...]
How do you make the humble chocolate bar interactive?
August 18, 2011 By 2 Comments
Answer, augmented reality! Continuing the recent flux of augmented reality applications (The Death Revealer, New Balance Urban Dash) Cadbury UK has created the first interactive chocolate bar using Blippers image recognition technology. Anyone with the app on their phone and a choccie bar in had can play, simply focus the camera on the wrapper and smack some qwaks (The game is called Qwak Smack). Its the perfect addition to Cadburys ‘Lets play our way to 2012′ campaign platform and another reason why British chocolate is the best in the world…!
Do you need a social media detox?
August 17, 2011 By Leave a Comment
Social obsessive compulsive? Addicted to Foursquare and Facebook? Constantly plugged into twitter for fear of missing out? You might very well need a social media detox! Scarily accurate cartoon-o-graphic on the perils, behaviours and consequences of social media addiction.
Unfortunately for me I read down to symptom 6 , realised I hadn’t checked-in and…well you all know what I did! [Read more...]
The Death Revealer, a sombre mobile application
August 17, 2011 By Leave a Comment
A very sombre mobile activation out of Russia. The Death Revealer is a mobile application that fuses location date with accident history deliver via augmented reality. The purpose of the application is to show users just how many accidents happen on Russian streets and the consequences of those incidents. Investigators and clean up crews quickly process and remove any sign that a crash took place leaving the general public with little idea of how dangerous the road in front of them really is. Definitely a shocking reminder to be careful.
The spy who raised me
August 16, 2011 By Leave a Comment
Social Networks like Facebook don’t just help kids stay connected with their friends, they give parents a looking glass into their children’s lives. Conversations, picture, videos etc are increasingly being vetted by concerned parents, worried about what their kids are getting up to as well as being used as a means to feel more connected with a more transient generation.
Some parents are very open and their children accept their desire to stay across what’s happening in their lives, others I’m sure are blissfully unaware. Where do you draw the line? [Read more...]
