Soon all compact cars will come with a robotic graffiti arm as standard. Cities will be adorned with crazy zigs and off the cuff zags. The standard urban grey will be replaced with fiery reds, vibrant violets and brilliant blues. And peace will return to the world courtesy of an over abundance of artistic expression. Or this is just one cool street art documentary starring Jeff Soto.
Charity Uses Trees To Save More Trees In Clever Donation Campaign
April 18, 2012 By Leave a Comment
I love this idea, really simple and very impactful. Oro Verde an Argentinian not for profit needed to increase donations to help continue to save the precious South American rainforest. Instead of recruiting humans they used trees in city and urban environments to spread the message 24 hours a day, 7 days a week.
What Happens When You Cross Pong With A Smart Car?
April 17, 2012 By Leave a Comment
You get something awesome! To demonstrate the nippy-ness of the new Electric Smart Car BBDO Germany crossed the classic arcade game with the rubber burning experience of their new car. The idea is simple, the cars became the controllers and had to high-tail it back and forth on a small straight of tarmac to control their Pong paddle on the screen in front. Looks like immense fun to me!
The ADZAG Monday Mixtape #13
April 16, 2012 By Leave a Comment
The ADZAG Monday Mixtape ready to go! There was definitely a stand out idea that I covered this week. It came from Argentina and used a small social network that likes to truncate the world into 140 characters. Take a guess at which one of the below you think it is and let me know what you think, its a stunning idea.
The ADZAG Monday Mixtape
How Is Trust In Marketing Changing?
April 13, 2012 By 1 Comment
Consumer confidence in marketing has shifted radically in recent years. Peer reviews, friends & family and word of mouth has grown in importance while the trust placed in paid for media has taken a hit. Brands are being forced into transparency as they look to narrow the gap between marketing claims and actual consumer experience. So what’s the end game? I’m hoping a renewed focus on quality & experience.
How is trust in marketing changing?
Quicksilver Harness Renewable Energy To Give Their Brand A Story
April 12, 2012 By 1 Comment
Anyone working in the communication industry will be familiar with the increasing importance of a brands story. Having purpose and authenticity is now just as important as having a recognisable logo. Toms shoes, Zappos and Whole Foods are all examples of brands that have excelled through a well crafted brand story backed up. Another brand that is fighting to be added to that list is Quicksilver who have recently installed wave powered generators outside their production facility. Why? Well Quicksilver don’t just want to make products for waves, they want their products to be made by the waves!
Inspiring Imagination With fnuggy
April 10, 2012 By Leave a Comment
Humanity sits on the cusp of change. A shift from the age of information to a time of imagination. Creativity and innovation, only limited by our own imagination will become the primary creator of economic value. fnuggy aims to inspire a moment of imagination in everyone, every day through a unique blend of content sourced from the most intelligent corners of the interweb and served up daily on Facebook.
Please check fnuggy out on Facebook here or like the page over on the right to receive 1 imaginative idea a day.
