I like to think of myself as a strategic and creative thinker and over the course of my career I’ve been lucky enough to work in positions that have allowed me to be both. Right now I work for a progressive strategic communications group called Bohemia, based in Sydney, Australia. Here I solve my clients business problems through the creation of engaging and participative marketing solutions.
Although my experience and passion is in digital & social media, I prefer to think of myself a strategist for the digital world rather than just a digital strategist. I believe ideas should touch and involve consumers where ever they choose to engage with them.
I also have a ‘healthy’ obsession with social advocacy marketing, an approach to consumer driven media I have developed while working with some far smarter thinkers than I.
I wanted to end with an interesting and provoking claim to fame but after much deliberation and even a phone call to my mum all I’ve been able to come up with is a 1st place at an under 7’s Ronald McDonald coloring competition (I stayed mostly within the lines)! I have had other successes in my life but if you’re interested in the relevant career accolades then please scroll down further.
Outside of the office, I’m a keen yogi and once ‘great’ angry birds competitor temporarily holding the 820th highest score in the world! I’m currently living in Sydney, Australia, with my understanding wife, vegetable garden and rascally cavoodle named Elmo.
For daily rambling about life in the communications lane follow me on twitter.
Recognition
I’ve been fortunate enough to work with some amazingly intelligent people and am hugely grateful that some of them have shared some kind words;
“James is an exceptional individual with strengths in marketing and strategic thinking. Over the years that I managed James, I was impressed with his aptitude for marketing, professional approach and his desire for continuous learning.”
Kumar Doshi, Director, Branded Experiences Team, Emerging Markets, Microsoft
“James is an incredible partner to work with.. He is diligent, astute and extremely creative. He, quite simply, ‘gets’ the business and is able to deal with clients at a variety of levels. He helped build a number of relationships with key clients – who we still do a lot of business with. He is someone with great integrity and exactly the kind of person you want to have on your team!”
Ruchira Neotia , Branded Custom Solutions Manager, Microsoft
“James is a creative strategist whose pleasant demeanour is a pleasure to have in the office and on the team. His optimism is infectious and is a great asset coupled with his strong strategic marketing vision.”
Sharon Jaffe, Manager Branded Entertainment Team EMEA, Microsoft
“I worked alongside James for 2 years at Manning Gottlieb OMD in London. James was hardworking, insightful and a strong manager of his team. He is always positive and motivated and leads by example. I would thoroughly recommend anyone to hire him.”
Claire Mclaughlin , Account Manager , Manning Gottlieb OMD
Awards
I’ve also been lucky enough to have had my work recognized by various industry bodies and awards festivals;
Winners
- ADMA Awards 2011 – Effectiveness – Lending & Credit – Silver
- ADMA Awards 2011 – Digital – Mobile – Silver
- ADMA Awards 2011 – Digital – Apps and New Development – Silver
- Festival of Media Asia 2011 – Best Use Of Digital Landscape
- Festival of Media Asia 2011 – Best use of Emerging Technology
- MFA Awards 2011 – Best Media Innovation
- W3 Awards 2011 – Gold – Financial Services
- W3 Awards 2011 – Silver – Finance
- IAB Australia Award 2011 - Brand Rich Media & Digital Video
- IAB Australia Award 2011 - Best Brand Destination Site
- Cannes Media Lion 2011 – Silver – Best use of Mobile
- Global Festival of Media 2011 – Best Use of Mobile
- AIMIA 2011 – Best of the Best (Grand Prix)
- AIMIA 2011 – Best Financial Service
- AIMIA 2011 – Best Mobile Advertising or Marketing
- MFA Awards 2010 - Best Demonstration of Results
- MFA Awards 2010 - Finance/Insurance/Government/Corporate & Real Estate
- AFA Effie’s 2010 - Consumer Services – Gold
- Cristal Festival 2007 - The Grand Media Cristal – Winner Nissan Qashqai
- Cristal Festival 2007 - Best Automotive – Winner Nissan Qashqai
- Campaign Magazine 2005 – The Yahoo! Award – Best Automotive, Aerospace and Marine Campaign -Winner Nissan Shift_Original Drama
- Campaign Magazine 2005, The Yahoo! Award – Best Automotive, Aerospace and Marine Campaign – Commended Nissan Navara
Finalists
- AFA Effie’s 2011 - New Product or Service
- AFA Effie’s 2011 - Financial Services
- IAB Australia 2011 – Product Launch
- Global Festival of Media 2011 – Best use of Emerging Technology
- Global Festival of Media 2011 – Best Use of Mobile
- MFA Awards 2010 - Best Media Innovation
- AFA Effie’s 2010 - Return on Investment
- IAB Australia Award 2010 - Brand Awareness and Positioning
- IAB Australia Award 2010 - Direct Response and Lead Generation







