I love it when technology appears in unexpected places and creates little pockets of value that you wouldn’t otherwise expect to see. Hellmann’s Mayonnaise have done exactly that by partnering with a major supermarket chain and adding a little bit of clever software at the point of purchase. Once you reach the cash register, and you have Hellmann’s in you basket the software analyses the food you are buying and adds a recipe to your recipe. From the ingredients you need from you shop to the steps you need to make it, everything is contained within the receipt and ready to go.
How Big WIll The Internet Be In 2015?
May 15, 2012 By Leave a Comment
Answer, pretty big, no let me re-phrase, effing ginormous! In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years. As the content we consume gets bigger, more visual and of higher quality the amount of data passing through servers, down phone lines or over the air will continue to grow exponentially.
The Internet In 2015
Wacky App Helps You Hunt & Avoid Potholes!
May 12, 2012 By Leave a Comment
This is a great idea from Canadian advertising agency Taxi. Apparently there is a particular time of year when Montreal experiences really bad potholes, unsurprisingly this is called Pothole Season. To help Montreal residents Taxi built this awesome app that automatically recognises a pot hole when you drive over (thanks to the iPhone’s accelerometer) maps it and shares it with other users in real time so they can avoid the pesky road craters! Effing genius!
Fashion Like: The Convergence Of Retail And Facebook
May 8, 2012 By Leave a Comment
This is a great idea that takes the Levis Friend Store concept and rolls it up out of the digital space and back into retail. C&A Brazil have taken the Facebook likes that each item of clothing receives online and are surfacing that information on the hanger of the garment in-store! Its a great way of not only physically demonstrating the popularity of the product but also understanding the pulse of their consumers. That data can then be used to make better stock, investment and style decisions.
You may need to turn on captions, look for the CC icon at the bottom of the video player.
Fashion Like
Would A Holographic iPhone Look Like This?
May 2, 2012 By Leave a Comment
Sweet little animation from Mike Ko I stumbled upon on Adverblog which shows an animated 3D experience popping out of an iPhone. Who knows with a company like Apple, this could end up being a reality sooner than we think!
Nike Auction Lets You Bid In KMs Not Money
April 30, 2012 By 1 Comment
This is a clever idea out of JWT Mexico for Nike where-by a brand auction is run using peoples Nike+ kilometers not money as currency. Participants simply connect their Nike+ account to the auction and use the number of KM’s traveled to bid for product such as trainers, clothing and accessories. Its a great way to drive brand participation, support the Nike running ecosystem, reward loyal consumers and leverage the data collected through its mobile app.
Yes This Is Poo Powered Wifi
April 27, 2012 By Leave a Comment
Dog poo, the ugly cousin of poo. Previously provided no value to the poo family giving other poo’s (like nourishing cow poo) a bad name. But no longer, now dog poo can power your local parks wifi signal ensuring your never without the ability to send an email on the go. This idea is truly imagination hard at work.
Domino’s Scooters Get Human Voiceover (WTF!)
April 25, 2012 By Leave a Comment
I’ve seen some pretty wacky stuff come out of the Domino’s idea kitchen but this stunt (surely they can’t be serious!) has to take the business. In a bid to make their delivery scooters more noticeable/recognizable in the Dutch bicycle lanes Domino’s decided to replace the usual 2 stroke engine sound with a human rendition…mmmmmmm….mmmmmm…Domino’s! Bonkers!
JWT Offers Free Beer For Timesheets
April 24, 2012 By 2 Comments
All ad agencies use timesheets, it’s how they determine client profitability and resource requirements. Problem is filling in timesheets sits somewhere between watching paint dry or the grass grow in terms of excitement! That is unless you unlock a fridge full of free beer once all staff have completed them! Great use of technology by JWT…although I dd notice an unguarded shelf of Vodka!
What Happens When You Cross Pong With A Smart Car?
April 17, 2012 By Leave a Comment
You get something awesome! To demonstrate the nippy-ness of the new Electric Smart Car BBDO Germany crossed the classic arcade game with the rubber burning experience of their new car. The idea is simple, the cars became the controllers and had to high-tail it back and forth on a small straight of tarmac to control their Pong paddle on the screen in front. Looks like immense fun to me!
