Social Media

Remember when you could send virtual teddies, flowers, lollipops and all kinds of other rubbish on Facebook?  Well those days are here again, but this time backed up by real physical Facebook gifts, not virtual empty gestures.  It’s an interesting play by Facebook, they obviously hold a wealth of relevant data, birthdays, anniversaries etc and are in need of more diversified revenue streams, so why not.  After all the flower and greetings card market is worth billions so a clever disruption of that industry could result in a nice bottom line win.  The premise is pretty simple, just click on the gift icon, select the trinket you want sent and then either send virtually and publicly or have it delivered on the sly.

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Kellogg’s cereal brand Special K, famous for using sexy, curvy ladies adorned in red, has set up a super social pop up shop in London where customers tweets, rather than cash is king…or queen.  Any visitor to the store located in the heart of Soho will receive a packet of Special K Cracker Crisps in exchange for tweeting about the new savoury snack using the hashtag #tweetshop. But be quick the pop up store is only open until Friday September 28th.

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So Myspace is attempting to resurrect itself from its own ashen remains.  Bought in part by Justin Timberlake in June 2011 it seems as though the Myspace team have been very busy over the last 15 months.  Positioned as a re-imagining of the social network around its roots of ‘empowering people to express themselves’ while also being a complete site re-build, it’s a bold move and one that honestly looks quite exciting.  Check out the hype video below and make sure you swing by the registration page to show your interest.  It could be a spectacular success or it could just become a hotbed for teenage girls all looking to get a little bit closer to the Trousersnake!

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They say there is something in the air, water and potentially all the major food groups in New Zealand, and I think after watching this weird, wacky and quite fantastical promotional video for Face Arcade by Kiwi agency Resn you will agree.  Built on or in (see if you can decipher the video!) Google+ Hangouts, Face Arcade brings friends together to play a series of games, Techno Yawn, Noddy Nelly, Browzilla and Hypno Cat, all controlled by their face…yes their FACE!  It seriously needs to be seen and experienced to be believed as I can’t say that I’ve seen anything funnier (in recent memory) than 4 friends doing the worm on camera!

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I really hope that beaming 140 characters of earth finest (!) into space doesn’t end up with an alien invasion similar to that terrible Rhianna movie, Battleship!  Clearly undeterred or unaware Scott Kildall and Nathaniel Stern will spend 30 minutes capturing every tweet with the hashtag #tweetsinspace on September 21st before later transmitting each message to a far larger twitterverse.  Exoplanet GJ667Cc, 22 light years away!

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To ensure Peace Day 2012 is the biggest day of global ceasefire and non-violence ever, Euro RSCG London have created The Peace Button, an online call to arms to take notice of world peace.  Supported by a range of digital and social media channels including YouTube, Facebook and Twitter, Press For Peace aims to build awareness and momentum in the run up to World Peace day on September 21st.  To show your support for Peace Day, click on The Peace Button to mark the date in your online calendar or use the hashtag #thepeacebutton.

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This is a fun little hack that creates a live-esq Facebook cover photo. Although the actual mechanic looks to be manual, upload a new photo every 60 seconds, the end result is a cool visual timeline displayed across the most prominent space on a Facebook Page.

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This is uber cool.  RedPepper Labs have created an awesome piece of kit built on passive facial recognition software and tied directly to you Facebook profile, interests and details.  Simply register with facedeals and walk into any participating venue.  If your face is positively matched then you’ll automatically be checked into the location and a custom deal will be texted to your mobile!

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Everything in life is better in 3D right?  Well life is in 3D…but thats what LG want you to believe anyway.  To bring this idea to life they turned one of the more flat digital events…the Facebook newsfeed, into a multi-dimensional, responsive experience.  Great illustration of life in 3D but definitely tips the scales on the side of form over function.

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London 2012 was the most social games ever and it opened many peoples eyes to the possibilities of athlete engagement and social inspiration.  To captilise on this new found love of sport Adidas partnered with Nash Money to produce the first tweet trainer, the adiPower Barricade.  It might just be a concept now but this could be the way athletes share their game in Rio.

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