Yup, Google have made a talking shoe, aka a smart sneaker with personality that can broadcast its story to the web. It may seem totally ridiculous but its part of a new arts project - ”Art, Copy, Code” – which aims to breathe a social, life-like experience into everyday objects.
Zuck and the Facebook crew have been tinkering again. This time the Facebook news feed has been placed under the spotlight with a complete redesign. The reason? Clutter, and being honest the news feed was a pretty horrible experience. I never once managed to get my head around why I was expected read stories, top stories and real time stories. Surely the premise of having 3 separate news feeds bundled together in one was counter intuitive to what Facebook was striving to achieve with its ranking algorithm in putting the most valuable content front and center. Anyway, the design changes look pretty strong in my opinion, the clutter is gone, the content pops off the page and I’m sure from a user perspective people will begin to enjoy the more streamlined experience.
But what if you are a brand who has spent big coin building out a brand page? Well on the surface it appears you are f*cked! Sorry, let me rephrase, your f*cked if you don’t have a big marketing budget ready to spend on pushing you ‘advercontent’ out through the news feed on a daily basis. This actually feels a little backward, remember when Yahoo! was focusing on monitising the biggest brands via there search engine? Then Google came along and monitised the long tail and the rest is history. This feels very similar. The big brands will invest, the 1000′s of smaller brands most probably won’t. What are your thoughts? For a publicly listed organisation Facebook certainly likes to keep fussing with its core revenue stream!
Cake Paris and Orange (A 4G mobile network in France) created an interesting influence the influencer campaign called ‘Instagallery’. After hand selecting a series of influential Frenchies Cake Paris pulled through their Instagrams and embedded them in a pre-shot video of an art exhibition in LA, complete with guest commentary These unique and rather cool videos were ten packaged up and sent back to the influencers in the hope they would share and engage their networks with the branded material.
This is a great use of user generated data by KLM. Built on the premise that the best travel tips come from friends KLM are using a travellers social graph to build a personalised map of their next holiday destination. Called the ‘Must See Map‘ the campaign is running in 24 countries with the first 20,000 participants receiving an actual custom printed map ready for their holiday.
Here’s a very thorough introduction to the world of social media courtesy of the Singaporean arm of social media agency ‘we are social‘. Pitched at senior marketers looking to gain a better understanding of how social media can add value to their marketing mix the deck covers key concepts, case studies and commitments that are required from a brand looking to build a social signal. Well worth a scan if you have time.
This campaign would probably make many marketers, young and old, have a coronary! Filmed on a mobile phone (low production values), opportunity to see of 1 (zero frequency), no ability to share (social media fail), no click through (added friction to action), and can only reach an audience of 40 (no scale…FYI, 40 is the Facebook Poke send to friend limit). Yet I kinda like it!
They’re coming thick and fast now (Check out Google Zeitgeist for another 2012 perspective). Standing at the front of the line now is twitter who have pulled together a great little interactive site called ‘2012 Year on twitter‘. The site itself is broken down into 5 areas as follows;
Golden Tweets: The top two Tweets that generated the most Retweets for the year, plus honorable mentions for a few others that caught attention around the world.
The pulse of the planet: Some of the biggest conversations of the year that generated large numbers of Tweets and Retweets.
Only on Twitter: Moments of serendipity and just plain awesomeness (if there is such a thing) are what we call #onlyontwitter. We list examples of Tweets that came to life organically on Twitter, and can be appreciated in an instant.
Top trends: Lists of the significant Trends of the year in the U.S., UK and Japan. These phrases reveal what captured our attention based on sudden spike of interest, rather than what was consistently popular.
New voices: From the Pope to Pelé, this year Twitter welcomed new voices from every corner of the world.
Definitely worth checking out and at the very least exploring your year on the social network.
To bring a little Christmas cheer to the victims of Hurricane Sandy agency 360i has decided to turn one of its meeting rooms into a life size, twitter powered, snow globe! Simply tweet you message using the hashtag #twinterwonderland and not only will the snow machine spurt out an extra helping of white powder (no not the usual agency fodder!) but 360i will also donate $5 to the Sandy fund. Great job guys…let it snow, let it snow, let it snoooow!