This is a great idea from Canadian advertising agency Taxi. Apparently there is a particular time of year when Montreal experiences really bad potholes, unsurprisingly this is called Pothole Season. To help Montreal residents Taxi built this awesome app that automatically recognises a pot hole when you drive over (thanks to the iPhone’s accelerometer) maps it and shares it with other users in real time so they can avoid the pesky road craters! Effing genius!
The First Sun Powered QR Code Launches In Korea
It’s been a quiet few months in QR Codes-ville until this little gem popped up and out retailer eMart in South Korea. Designed to drive sales during the lunch hour the actual QR code was dependent on the sun to cast shadows between 12-1pm to render the scan-able code. Its a smart take on a static and basic mechanic and was well supported by eMart’s existing mobile infrastructure. Whatever next…
Would A Holographic iPhone Look Like This?
Sweet little animation from Mike Ko I stumbled upon on Adverblog which shows an animated 3D experience popping out of an iPhone. Who knows with a company like Apple, this could end up being a reality sooner than we think!
Lynx Launches The Latest In Fragrance Technology
Yes, for everyone desperate for a mobile spray app for iPhone and Android the wait is now over…not really, its just a little April Fools fun, although I’m sure there will be thousands of disappointed teenagers as a result.
Ikea Create The First iPad Glove Kit
Winter in the Northern Hemisphere can be pretty brutal at times especially for iPhone users whose little fingers can get awfully cold. Enter Ikea who created 12,000 “BERÖRA” kits that let you sew in special conductive thread to your gloves so your iPinkies never need be exposed again!
How Mighty Is Mobile?
It’s Friday and you know what that means?! No why would you I’m making this up as I go. So here’s a compendium of stats to help elevate any of those early morning cobwebs, although I do have a personal vendetta against anyone that takes the number of phones/connections in a country and the number of people and comes to the conclusion that 119.5% of Europeans have a mobile phone. That’s not even possible! So apart from the penetration numbers in the below infographic enjoy yourself.
Amazing New Biography App For iPad
Zlatan Ibrahimovic, gifted footballer but a bit of a c*ck! Personality aside his new biography app for iPad looks pretty amazing and is a great example of the future of publishing. Hi-Res photos, goals, interactive maps, timeline, video introduction and tons of stats, its got it all and a whole lot more.









