Wacky App Helps You Hunt & Avoid Potholes!

This is a great idea from Canadian advertising agency Taxi.  Apparently there is a particular time of year when Montreal experiences really bad potholes, unsurprisingly this is called Pothole Season.  To help Montreal residents Taxi built this awesome app that automatically recognises a pot hole when you drive over (thanks to the iPhone’s accelerometer) maps it and shares it with other users in real time so they can avoid the pesky road craters! Effing genius!

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Instagram Nation: How The Social Platform Is Taking America By Storm

I love Instagram.  I love it a little less now its owned by Facebook but it still occupies a spot on the first screen of my iPhone.  The following infographic does its best to capture and chart the rapid rise of the social platform from 0 to $1 billion and 40+ million users.

Instagram Nation Infographic

Instagram Nation Infographic

The First Sun Powered QR Code Launches In Korea

It’s been a quiet few months in QR Codes-ville until this little gem popped up and out retailer eMart in South Korea. Designed to drive sales during the lunch hour the actual QR code was dependent on the sun to cast shadows between 12-1pm to render the scan-able code. Its a smart take on a static and basic mechanic and was well supported by eMart’s existing mobile infrastructure. Whatever next…

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Would A Holographic iPhone Look Like This?

Sweet little animation from Mike Ko I stumbled upon on Adverblog which shows an animated 3D experience popping out of an iPhone.  Who knows with a company like Apple, this could end up being a reality sooner than we think!

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Rendezvous On The Go: The first Commuter Dating Service

The Miami Ad School are back and this idea is sublime.  Called Rendezvous On The Go, the idea is super simple.  Single commuters can find other single commuters and spend a morning train ride getting to know one another.  If there is a spark, awesome, if not, just find someone else for the journey home!  Jokes aside this is just seems to make perfect sense and could absolutely be a hit in a busy city like London.

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Lynx Launches The Latest In Fragrance Technology

Yes, for everyone desperate for a mobile spray app for iPhone and Android the wait is now over…not really, its just a little April Fools fun, although I’m sure there will be thousands of disappointed teenagers as a result.

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Banner Ads Are Back Thanks To QR Codes!

I was going back through the ADZAG archives and I don’t think I’ve ever posted about a banner ad which says a lot about the lack of innovation and excitement happening in banner land (FYI, I have a very low post quality threshold as illustrated back in August 2011, Have You Ever Seen A Hamster Shuffle?).  But after seeing this campaign by beacon communications out of Tokyo my view of, and streak of non banner related posts has changed!

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Ikea Create The First iPad Glove Kit

Winter in the Northern Hemisphere can be pretty brutal at times especially for iPhone users whose little fingers can get awfully cold.  Enter Ikea who created 12,000 “BERÖRA” kits that let you sew in special conductive thread to your gloves so your iPinkies never need be exposed again!

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How Mighty Is Mobile?

It’s Friday and you know what that means?!  No why would you I’m making this up as I go.  So here’s a compendium of stats to help elevate any of those early morning cobwebs, although I do have a personal vendetta against anyone that takes the number of phones/connections in a country and the number of people and comes to the conclusion that 119.5% of Europeans have a mobile phone.  That’s not even possible!  So apart from the penetration numbers in the below infographic enjoy yourself.

Mighty Mobile

Mighty Mobile Infographic

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Amazing New Biography App For iPad

Zlatan Ibrahimovic, gifted footballer but a bit of a c*ck!  Personality aside his new biography app for iPad looks pretty amazing and is a great example of the future of publishing.  Hi-Res photos, goals, interactive maps, timeline, video introduction and tons of stats,  its got it all and a whole lot more.

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