Mobile

I’ve been wanting to do this for a while at my agency and after seeing this fantastic app by XMGravity in Indonesia I want to do it even more!  Designed to tap into the pulse of the agency the Happiness App allows each employee to quickly and easily log their mood (two unhappy days in a row messages their manager to check in on things), disseminate news, socialfy client campaigns by centralising the most influential staff in one place and act as a company directory ensuring everyone can be contacted in an emergency.

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I love this idea from Sony, create an entirely new category of headphones, or cans designed and optimised for smartphones.  To launch the kick ass MDR-1′s Sony created a virtual music festival through their proprietary 3D augmented reality technology.  Using the four best selling Japanese rock bands fans and music lovers alike were invited to ‘attend’ the festival via their smartphones at various retail and electronic stores around the country.  At each location punters could view the virtual gig and trial Sony’s new gear.

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Things are heating up. You’re about to get lucky. Then the unthinkable happens. You realize you don’t have a condom! Never fear, Durex have a solution. Or at least they do in the Middle East. #CondomSOS is a location enabled iPhone app that broadcasts a discrete distress signal to Durex HQ and before you know it a ‘delivery driver’ turns ups with your merchandise! A genuinely fantastic idea that does a good deed. Nice work.

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Audi Canada and the awesomely titled agency Zulu Alpha Kilo have created the worlds first (supposedly) iPad controlled slot car instillation.  With 140 square feet of hand carved foam, painstakingly detailed 1:32 scale Audi’s and enough tech back ending it to make even the most speed obsessed driver break out in a grin, this has to be the most fun you can have with your clothes on in a public space with an iPad and model cars!  Kudos to the Canadians here, now send it down under si I can have a go!

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Firstly, there are no such things as appimals, I made that up in the hope I’d get a few curious people drop by.  Sorry.  However, WWF have produced a quite amazing app to help build awareness and educate you and me on the importance of animal conservation.  Built with the utmost care and attention to detail by AKQA the app is full of beautiful photography, facts, interactivity and more.  Well worth checking out if you have a pulse and an iPad.

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How about this.  McDonalds is using technology to tackle one of its biggest problems, the disbelief that its ingredients are fresh, locally sourced and of decent quality.  Now using image recognition, GPS, augmented reality and integration with its supply chain you can get the full story behind the pickle you are about to eat.  Loving the TrackMyMacca’s madness in this one.

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Delta’s new app, Fly Delta for iPad looks pretty darn slick.  Packed full of valuable travel features and content, handy check in and boarding pass functionality, as well as a few surprises like the ‘Glass Bottom Plane’ which lets travellers visualise the journey and access geographically relevant content and commentary through Delta’s onboard wifi.  Props to AKQA and Delta for really going above and beyond with this one.

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To celebrate the holidays, AKQA teamed up with members of the Pacific Chamber Symphony and Music Director Lawrence Kohl to create a synchronized ‘Mobile Orchestra‘.  Carol Of The Bells ties devices together through individual, synchronised content streams to create a much bigger, immersive musical experience than possible on a single device.  A bit like Deeplocals ‘Deck the Screens‘ from 2011.

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Will 2013 be the year of the mobile?  I hope not, because if you’re still waiting then then you’ve missed the first boat.  Personally the year of the mobile was in 2007, the year the first iPhone was released.  The industry and market shifted dramatically and consumer behaviour went through a cataclysmic change.  Every year beyond 2007 has just further cemented the importance of the mobile screen.  Not convinced?  Then check out the following report by ThinSlices Mobile Development.

Telstra, the Australian telecom giant has partnered with the City of Sydney to create the worlds first integrated and interactive mobile experience for the forthcoming NYE’s firework extravaganza.  Sydney is well known for leading the world when it comes to huge and mesmerising light shows and with the development of this app they are once again leading the way.  The app itself incorporates a number of cool features that seem to hit right at the heart of the nights celebrations.  Firstly the app offers 50 free pre programmed texts after midnight, awesome, secondly you can get your name up in lights via a projection on the Sydney Harbour Bridge, awesome, thirdly, you can participate in the light show with a synched colour stream on your mobile handset, just hold up and wave, AWESOME!

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