Data

Exactly how many words can you add ‘tw’ to the front of and they still make sense?  twictionary, twelevision, tweople, tweatheart, twitterati the list goes on.  Luckily for all those twitterholics out there, there is now a twictionary to help translate some of the more bizarre twitter bits and bytes into a language that better resembles English!  Here’s a sample.

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Here’s a nice little synopsis of the most viral video’s of 2012. Although there seems to be one massively obvious omission, PSY & Gangnam Style which is tracking at over 1.2 billion view now, a closer look shows this is brand related content only. The most interesting part of the infographic though centers around the twitter vs Facebook virality ratio. Apparently video content was shared 85% more on Facebook than twitter and the average viral video has a 1:53 share/view ratio.

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In a hardly surprising revelation content, targeting & personalisation and mobile are the three key digital marketing trends for 2013 according to Adobe.  Content needs to live at the heart of everything we do, it needs to be personal or at least feel that way (niche content creation and delivery) and needs to be delivered over the device that is rapidly becoming the center of our daily lives, the mobile!

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2012 was a busy year for social media.  Facebook decided only to operate in the billions – 1 billion active users, $1 billion for Instagram and a multi multi multi billion dollar IPO.  Twitter on the other hand continued to cement its status as the worlds pulse while Pinterest was content to revolutionise scrap booking.  Then there was Google+…I think the jury’s still out there.  Mix in LinkedIn, a new new MySpace, a handful of mobile centered social network and you’ve got a monumental 12 months.  So why not wrap things up by grading the majors with a social media report card?  Thought so, dig in.

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Were you one of many that searched for Whitney Houston? retweeted Barack Obamas “4 More Years” or checked-in at a New York’s Time Square?  This infogaphic needs very little by way of an introduction, it’s the top everything we did digitally in 2012.

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Facebook brand pages, generic template, identical functionality, limited creative scope..apparently thats what consumers want!  A slightly alarming study by Lab42 which surveyed 1000 social media users concluded (amongst other things) that 50% of people prefer a brands Facebook page to their actual website!  Seriously!

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The digital advertising industry has come a long way since its inception. From HP’s Pong Ad, to Apple iAds, to smart versioning and in stream video. A lot has happened. To celebrate that journey PointRoll have released the following infographic which maps the last 25 years in byte size form.

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Stop and think about it for a moment.  We are all guilty of it.  But at what point do we become aware of the risks?  The data that we share on a daily, weekly or even permanent basis (dependent on your social networking profile/privacy settings) can very often be used against us.  Birthdays, schooling information, pet names and maiden names, all key security questions for banks and service providers often sit proudly on our Facebook profile.  It wouldn’t take more than even a slightly determined cyber criminal to gleam everything they need to know to take a basic stab at accessing some of our more important personal accounts.

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Streaming data from the most sophisticated Operation Center in the world in Rio de Janeiro, IBM created the first live data visualisation banner.  Each day real time weather updates were streamed through custom units across the web giving Brazilians quick and qualitative information on the fly, making those beach decisions just a little bit easier!

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How far the web has come in the last ten years.  Yahoo has been and almost gone, Facebook has emerged as a major player and the online revolution of commerce has driven some business to the point of bankruptcy and beyond.  Its been quite a journey and one that is a long long way from finishing but that shouldn’t get in the way of a little bit of nostalgia!

The Internet : 2002 vs 2012

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