curated by James Collier
Answer, pretty big, no let me re-phrase, effing ginormous! In the following infographic Cisco try to demonstrate just how big the web is going to get in only a few short years. As the content we consume gets bigger, more visual and of higher quality the amount of data passing through servers, down phone lines or over the air will continue to grow exponentially.
The Internet In 2015
Having spent my entire career working in the advertising and marketing industry and I can assure you that everyone behaves in exactly the same way I do! If only huh! Here’s a infographic that does its best to highlight the differences between the mad men microcosm of society and the general population.
Social Media Behaviour Infographic
I love Instagram. I love it a little less now its owned by Facebook but it still occupies a spot on the first screen of my iPhone. The following infographic does its best to capture and chart the rapid rise of the social platform from 0 to $1 billion and 40+ million users.
Instagram Nation Infographic
The definition and delivery of a robust social media analytics framework is still a big question in ad land. There is little consensus or uniformity which makes it a hard space to navigate from a clients perspective and I’m sure many great ideas fall over in boardrooms all the time because of measurement. The following infographic takes a stand in some regards and attempts to align certain metrics against communications objectives but is somewhat simplistic. If anything though it does go a long way toward framing the conversation and providing a platform to pivot from.
Social Media Analytics Infographic
Consumer confidence in marketing has shifted radically in recent years. Peer reviews, friends & family and word of mouth has grown in importance while the trust placed in paid for media has taken a hit. Brands are being forced into transparency as they look to narrow the gap between marketing claims and actual consumer experience. So what’s the end game? I’m hoping a renewed focus on quality & experience.
How is trust in marketing changing?
Still using your 2011 twitter infographic? Tut tut! Well now there’s a shiny new 2012 variant to send around your office, quote in your client meetings and wow your friends with at your next BBQ, house party or picnic. One of the often discussed twitter facts is what moment in time drove the highest amount of tweets per second. I knew Beyonce was up there and Steve Jobs passing barely made the top ten, but I didn’t know that the ‘Castle in the Sky’ TV screening in Japan generated north of 25,000 tweets per second and is by far and away the biggest twitter event in history!
Just How Big Is Twitter In 2012 Infographic
As Facebook continues to ready itself for its IPO you may wonder what the other biggest internet IPOs have been in the last 10 years. Well lucky I’m here because look what I have…an infographic on the biggest internet IPOs in the last 10 years! Yup, I’ve got ya back!
Top 10 Internet IPOs Infographic
Facebook, twitter, LinkedIn, Pinterest, Reddit, Google+ and Diggs user demographics all in one place. Handy? oh yes. Well designed? Kinda. Definitely worth exploring in a little more depth for comparison purposes.
Social Media Demographics Revealed
It’s Friday and you know what that means?! No why would you I’m making this up as I go. So here’s a compendium of stats to help elevate any of those early morning cobwebs, although I do have a personal vendetta against anyone that takes the number of phones/connections in a country and the number of people and comes to the conclusion that 119.5% of Europeans have a mobile phone. That’s not even possible! So apart from the penetration numbers in the below infographic enjoy yourself.
Mighty Mobile Infographic
