4 screens is fast becoming the standard. TV, Tablet, Mobile and Laptop/Desktop. Laptop/Desktop used at work, Telly at home with the tablet catching and losing attention throughout the evening and the mobile being ever present. According to Google, 77% of the time TV is being consumed attention is shared with another device and 90% of consumers use multiple screens in a sequential fashion.
Another awesome banner campaign I’ve stumbled across recently (did you see the mobile controlled banner idea?) comes direct from Swedish mega retailer Ikea. As anyone that has ever been to an Ikea store knows, their stores are humongous taking weeks to walk through (and months more to assemble the furniture you’ve bought!). So is it possible to fit all 2800 products in a humble banner ad? And I’m not talking an expandable unit I’m talking about a 300×250! The answer is yes. Wowsers!
First bricks and mortar retailers rushed online to keep up with their digital only competition and now it seems those same digital stores want a piece of the physical action! First there was eBay who experimented with a QR code powered concept in New York and then again with this digital Christmas instillation before Net-a-Porter got in on the action with this augmented reality based shop window. Although originally launching back in September the concept is now being rolled out nationally for the release of the new Karl Largefeld collection.
In celebration of their 140th anniversary, Heineken have issued a challenge to budding artists everywhere to redesign their iconic bottle for a limited edition run to take place in 2012. The brief is simple(!?), design a bottle that symbolises how people will connect in the next 140 years with details housed on their Facebook page. Judging the designs will be creative luminaries Evan Orensten, Mark Van Iterson & Mark Dytham.
The run up to Christmas has revealed yet more Christmas campaigns with an added sprinkling of ad agency Christmas cards. All good fun and some surprisingly innovative ideas. Enjoy the best digital and social media stories of the last week;
The last 7 days have been huge! From 2011 retrospective reviews to the official launch of the worlds best advent calendar! But don’t worry if you missed it first time round, we have a handy little summary right here;
We are doing exactly what the title suggests, serving up the 5 most popular stories as voted for by your visits and views over the last 7 days. There have been some Christmas crackers so make sure you check each of the following out in full;
Are you looking for the next advertising wave to ride? Then you need a catvertising agency! Yup, the great spoof video from john st, Toronto makes a solid appearance in this weeks top 5 most read stories on ADZAG, enjoy them all below;
To help generate some summer buzz and excitement Ikea Belgium created an interactive YouTube game called ‘Catch the Swedish light’. Based around the Swedish tradition of celebrating Mid Summers Eve and the season of eternal sunshine 48 YouTube videos were created featuring unique codes stamped on each frame. Each video featured a series of Ikea products with a beam of sunlight happily dancing around them. Within a single frame of the video the sunlight hits one of the products at which point viewers could take the unique code displayed and enter it into a competition to win the piece of furniture in question.