Another awesome banner campaign I’ve stumbled across recently (did you see the mobile controlled banner idea?) comes direct from Swedish mega retailer Ikea. As anyone that has ever been to an Ikea store knows, their stores are humongous taking weeks to walk through (and months more to assemble the furniture you’ve bought!). So is it possible to fit all 2800 products in a humble banner ad? And I’m not talking an expandable unit I’m talking about a 300×250! The answer is yes. Wowsers!
Great Example Of Window Shopping In The Digital Age
January 27, 2012 By Leave a Comment
First bricks and mortar retailers rushed online to keep up with their digital only competition and now it seems those same digital stores want a piece of the physical action! First there was eBay who experimented with a QR code powered concept in New York and then again with this digital Christmas instillation before Net-a-Porter got in on the action with this augmented reality based shop window. Although originally launching back in September the concept is now being rolled out nationally for the release of the new Karl Largefeld collection.
Heineken Challenge Consumers To Design Their Next Bottle
December 24, 2011 By Leave a Comment
In celebration of their 140th anniversary, Heineken have issued a challenge to budding artists everywhere to redesign their iconic bottle for a limited edition run to take place in 2012. The brief is simple(!?), design a bottle that symbolises how people will connect in the next 140 years with details housed on their Facebook page. Judging the designs will be creative luminaries Evan Orensten, Mark Van Iterson & Mark Dytham.
The 5 Most Read Stories On ADZAG In The Past Week
December 18, 2011 By Leave a Comment
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The run up to Christmas has revealed yet more Christmas campaigns with an added sprinkling of ad agency Christmas cards. All good fun and some surprisingly innovative ideas. Enjoy the best digital and social media stories of the last week;
- The Worlds Most Social Christmas Tree By Heineken
- Info-graphic : Who Exactly Is Using Google+
- The Never Ending Digital Christmas Card
- Wieden + Kennedy Christmas Card : A Choir Of You
- New App Ensures You Are Never Late For Work Again!
Now you’ve enjoyed your fix of ad related shenanigans spare a thought for all the Christmas Cats in Christmas Hats and head here for a visual delight!
The 5 Most Read Stories On ADZAG In The Past Week
December 11, 2011 By Leave a Comment
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Another week brings us another helping of awesome digital and social media thinking as well as another 7 cats from the worlds best advent calendar! Here’s our handy little summary for your enjoyment;
- Coca Cola Social Experiment Rewards Football Fans Honest Behaviour
- Walmart : Burden Or Brilliant? The Truth Revealed
- Strategy & Theory On How To Craft The Next Viral Sensation
- The Worlds First Interactive Cinema Experience
- Heineken Launches Its Christmas BeerFriender Application
And if thats not enough, or you are actually looks for Christmas Cats in Christmas Hats, then don’t go anywhere, we have something special for you! Click here to be visually delighted!
The 5 Most Read Stories On ADZAG In The Past Week
December 4, 2011 By Leave a Comment
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The last 7 days have been huge! From 2011 retrospective reviews to the official launch of the worlds best advent calendar! But don’t worry if you missed it first time round, we have a handy little summary right here;
- Olla Condoms Uses Facebook To Shock Men Into Safe Sex
- Social Media Australia : The Story In 2011
- Video Info-graphic : The World Of Social Media In 2011
- Bing Search : A Year In Review (2011)
- Renault Runs Silent Song Contest On Facebook
And if thats not enough, or you are actually looks for Christmas Cats in Christmas Hats, then don’t go anywhere, we have something special for you! Click here to be visually delighted!
The 5 Most Read Stories On ADZAG In The Past Week
November 27, 2011 By Leave a Comment
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We are doing exactly what the title suggests, serving up the 5 most popular stories as voted for by your visits and views over the last 7 days. There have been some Christmas crackers so make sure you check each of the following out in full;
The Most Read Stories On ADZAG – w/c Nov 13th
November 20, 2011 By Leave a Comment
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Are you looking for the next advertising wave to ride? Then you need a catvertising agency! Yup, the great spoof video from john st, Toronto makes a solid appearance in this weeks top 5 most read stories on ADZAG, enjoy them all below;
- Small Village Pins Every Facebook Fans Profile To Their Community Noticeboard! >> Weird or wonderful? This campaign exudes charm and community.
- Smart Location Based App Gives You Guided Audio Tours Of Gothenburg For Free >> Simply put this is the future of tourism!
- The Worlds First ‘Catvertising’ Agency Launches >> The evolution of the ad agency needs cats!
- JC Penney Christmas Gift Tags Let You Add Voice Messages Via QR Codes >> Finally QR codes have a reason for being…Christmas gift tags!
- Social Media Or Social Life? Audit Yourself Now! >> Is your social media life affecting you social life? Audit yourself now!
Ikea YouTube Campaign Asks Viewers To Find A Single Frame
November 16, 2011 By Leave a Comment
To help generate some summer buzz and excitement Ikea Belgium created an interactive YouTube game called ‘Catch the Swedish light’. Based around the Swedish tradition of celebrating Mid Summers Eve and the season of eternal sunshine 48 YouTube videos were created featuring unique codes stamped on each frame. Each video featured a series of Ikea products with a beam of sunlight happily dancing around them. Within a single frame of the video the sunlight hits one of the products at which point viewers could take the unique code displayed and enter it into a competition to win the piece of furniture in question.
The Most Read Stories On ADZAG – w/c Nov 6th
November 13, 2011 By Leave a Comment
Games, mobile and random dominated this week with some excellent new breakthrough work. If you want to know whats hot and by exemption whats not then look no further than this weeks most popular stories on ADZAG;
- Dominos Embraces Gamification With ‘Behind The Pizza’ > Making ingredients sexy again! Game based education platform from Dominos.
- Bring Back A Classic Volkswagen With VW’s Fanwagen > VW’s Fanwagen campaign continues to turn heads in what is a well executed promotion.
- Protect Your Identity Online With Verisure > Humorous mobile campaign built to raise awareness of your online identity and ensuring its safe and secure from random Facebook photos!
- ASICS Want To Know If You Can Run Faster Than Advertising > U.S. marathoner Ryan Hall who boasts a 6-foot-10 stride length and 4:46 mile pace, this instillation lets you see if you can keep up!
- The Power Of Foursquare: 7 Innovations For Business > Foursquares still kicking and so are these 7 innovations for business.
