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Fashion Like: The Convergence Of Retail And Facebook

May 8, 2012 By James Collier Leave a Comment

This is a great idea that takes the Levis Friend Store concept and rolls it up out of the digital space and back into retail. C&A Brazil have taken the Facebook likes that each item of clothing receives online and are surfacing that information on the hanger of the garment in-store! Its a great way of not only physically demonstrating the popularity of the product but also understanding the pulse of their consumers. That data can then be used to make better stock, investment and style decisions.

You may need to turn on captions, look for the CC icon at the bottom of the video player.

Fashion Like

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Filed Under: Facebook, Technology Tagged With: Brazil, C&A, Convergence, Data, Facebook, Fashion Like, Like, Retail, Retailing, Social Media, Technology

Inspiring Imagination With fnuggy

April 10, 2012 By James Collier Leave a Comment

Humanity sits on the cusp of change. A shift from the age of information to a time of imagination. Creativity and innovation, only limited by our own imagination will become the primary creator of economic value. fnuggy aims to inspire a moment of imagination in everyone, every day through a unique blend of content sourced from the most intelligent corners of the interweb and served up daily on Facebook.

Please check fnuggy out on Facebook here or like the page over on the right to receive 1 imaginative idea a day.

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Filed Under: Facebook, Thinking Tagged With: Creativity, Facebook, fnuggy, fnuggy On Facebook, Ideas, Imagination, Imagination Age, Innovation, Thinking

Citroën To Crowd Source An Entire Car Through Facebook

April 6, 2012 By James Collier 1 Comment

Citroën are planning to crowd source an entire care called the C1 Connexion using only Facebook! From the paint job to the interior detailing and even the equipment it carries everything will be selected by fans of Citroën via this custom app developed in conjunction with the social network.

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Filed Under: Facebook Tagged With: App, Brand, Car, Citroen, Crowd Sourced, Facebook, Facebook App, Motoring, Social Media

50 Amazing Branded Facebook Cover Photos

April 3, 2012 By James Collier Leave a Comment

I thought I’d share something simple today, not a new campaign, piece of technology or infographic, but rather a glimpse at the opportunity Facebook cover photos can offer brands. With the hard switch over only happening 4 days ago I’m sure there are many brands and agencies out there still trying to understand or define best practice, so hopefully the following 50 odd slides will provide a little inspiration.

The Generous Store Lets You Buy Chocolate With Good Deeds Not Cash

March 22, 2012 By James Collier 1 Comment

Danish chocolatier Anthon Berg opened the worlds first ‘Generous Store’ where chocolate isn’t bought with money but rather the promise of a good deed. Replacing the expected cash registers where Facebook connected iPads that let you choose the friend or loved one you were promising the good deed to, and to ensure there was an added incentive to follow through the promise was then posted on their Facebook wall for all to see!

Is This The Worlds First Social Media Pizza?

March 19, 2012 By James Collier 1 Comment

Domino’s Pizza Australia is creating the world’s first Social Pizza. Over the next 7 days (19 March until the 25 March 2012) the almost 500,000 strong Domino’s Pizza Australia Facebook community will be able to vote for their favourite crust, sauce and toppings. The most popular crowd source ingredients will be added to the pizza each day with the final product actually featuring on the Domino’s menu! Don’t worry if you’re not sure what pizza to look out for, fans will get to name it as well!

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Filed Under: Facebook, Social Media Tagged With: Australia, Creativity, Crowd Sourcing, Dominos, Facebook, Pizza, Social Media, Social Media Pizza

Manchester United Do Facebook Timeline!

March 12, 2012 By James Collier Leave a Comment

Love them or hate them (FYI I’m a Charlton Athletic fan and we ply our trade in League 1) Man United have a huge Facebook following, over 23 million! Combine that with their rich history which includes 12 Premier League Titles, 11 FA Cups, 4 League Cups, 3 Champion League Titles, 1 UEFA and a ton more silverware and you have a brand primed for Facebook Timeline.

What Makes Facebook Social Games So Popular?

February 15, 2012 By James Collier 1 Comment

Remember when every second update in your Facebook newsfeed was someone needing their corn watered or offering you a free box of machine guns?! Yea, very annoying! But even though I’ve never personally decided to take over the mafia there are over 100 million people that play social games almost every day. Scary!

Facebook Social Games Infographic

3 Facebook Users Die Every Minute

February 13, 2012 By James Collier 1 Comment

I’ve touched on this topic a few times in the last couple of months, here, here and here, and now Australian site Life Insurance Finder has released the below video with some interesting, if a little fantastical thoughts about our digital selves post death. Generationally this idea of a digital death is yet to be fully understood. Facebook, Twitter, YouTube et al are all under a decade old and statistically their sweet spot is Gen Y onwards. Since their core audience is under 40 there hasn’t been a wave of commentary or debate on who owns an individuals data when they die or sensible protocol on how to remove/archive a persons digital imprint. But its coming…it has to.

Filed Under: Facebook, Social Media Tagged With: Digital, Digital Death, Digital Imprint, Digital Shrine, Facebook, Facebook Death, Gen Y, Life, Social Media, Trend

Airline Lets Passengers Choose Who They Sit Next To Using Facebook & LinkedIn Profiles

February 9, 2012 By James Collier 4 Comments

I’m kinda torn on this idea. On the one hand it seems a simple and almost logical social media integration for KLM, yet on the other my stalker alarm goes off. These ideas tend to go the way of the lowest common denominator and in my opinion that’s guys looking to sit next to hot girls! I may be jumping the gun a little there, and the video does do a nice job of framing the more mature and responsible way of using the platform but I’m still left with doubts. What are your thoughts?