Banners are back in a big way with another great campaign, this time from Nissan, proving their power when used in an innovation and intelligent way. Nissan partnered with Community & Real Estate listing site Dubizzle to dynamically match the cars displayed in their banners with the type of property being searched for. But the idea doesn’t stop with the banner creative, the house hunter in question could choose to be picked up by their matched Nissan and test drive it to and from the open home.
The Cheer Truck By Coca Cola
May 2, 2012 By 1 Comment
Coca Cola Argentina are doing some great work around football at the moment which I’m sure will ramp up further as The World Cup in Brazil gets closer. Their most recent initiative looks to crowd source football chants from across the country to share at national games. So far they’ve captured 1.2 million cheers which I’m sure make a hefty noise when unleashed!
Nike Auction Lets You Bid In KMs Not Money
April 30, 2012 By 1 Comment
This is a clever idea out of JWT Mexico for Nike where-by a brand auction is run using peoples Nike+ kilometers not money as currency. Participants simply connect their Nike+ account to the auction and use the number of KM’s traveled to bid for product such as trainers, clothing and accessories. Its a great way to drive brand participation, support the Nike running ecosystem, reward loyal consumers and leverage the data collected through its mobile app.
Puma Rewards The Worlds Fastest Purchase!
April 26, 2012 By Leave a Comment
Puma sponsor Usain Bolt. Usain Bolt is a pretty fast guy. To celebrate the idea of speed Puma are offering discounts to speedy shoppers. The quicker your shop the greater the discount you get. Sounds easy but I’ve never shopped in Mexico before! Anyone out their received a discount?
Street Art Robotics With The Chevy Sonic
April 23, 2012 By Leave a Comment
Soon all compact cars will come with a robotic graffiti arm as standard. Cities will be adorned with crazy zigs and off the cuff zags. The standard urban grey will be replaced with fiery reds, vibrant violets and brilliant blues. And peace will return to the world courtesy of an over abundance of artistic expression. Or this is just one cool street art documentary starring Jeff Soto.
Charity Uses Trees To Save More Trees In Clever Donation Campaign
April 18, 2012 By Leave a Comment
I love this idea, really simple and very impactful. Oro Verde an Argentinian not for profit needed to increase donations to help continue to save the precious South American rainforest. Instead of recruiting humans they used trees in city and urban environments to spread the message 24 hours a day, 7 days a week.
The ADZAG Monday Mixtape #13
April 16, 2012 By Leave a Comment
The ADZAG Monday Mixtape ready to go! There was definitely a stand out idea that I covered this week. It came from Argentina and used a small social network that likes to truncate the world into 140 characters. Take a guess at which one of the below you think it is and let me know what you think, its a stunning idea.
The ADZAG Monday Mixtape
Quicksilver Harness Renewable Energy To Give Their Brand A Story
April 12, 2012 By 1 Comment
Anyone working in the communication industry will be familiar with the increasing importance of a brands story. Having purpose and authenticity is now just as important as having a recognisable logo. Toms shoes, Zappos and Whole Foods are all examples of brands that have excelled through a well crafted brand story backed up. Another brand that is fighting to be added to that list is Quicksilver who have recently installed wave powered generators outside their production facility. Why? Well Quicksilver don’t just want to make products for waves, they want their products to be made by the waves!
