Take Part In The Sony Augmented Reality Headphone Music Festival
I love this idea from Sony, create an entirely new category of headphones, or cans designed and optimised for smartphones. To launch the kick ass MDR-1′s Sony created a virtual music festival through their proprietary 3D augmented reality technology. Using the four best selling Japanese rock bands fans and music lovers alike were invited to ‘attend’ the festival via their smartphones at various retail and electronic stores around the country. At each location punters could view the virtual gig and trial Sony’s new gear.