Understanding the Multi Screen World

4 screens is fast becoming the standard.  TV, Tablet, Mobile and Laptop/Desktop.  Laptop/Desktop used at work, Telly at home with the tablet catching and losing attention throughout the evening and the mobile being ever present.  According to Google, 77% of the time TV is being consumed attention is shared with another device and 90% of consumers use multiple screens in a sequential fashion.

The New Multi Screen World