London 2012 was the most social games ever and it opened many peoples eyes to the possibilities of athlete engagement and social inspiration. To captilise on this new found love of sport Adidas partnered with Nash Money to produce the first tweet trainer, the adiPower Barricade. It might just be a concept now but this could be the way athletes share their game in Rio.
© ADZAG.CO 2012. All Rights Reserved. Curated by James Collier.