Listerine Get Nasal With Flip & Sniff Marketing

Technology in marketing doesn’t have to be delivered through the obvious bits, bytes and apps.  How about the adoption of an innovative printing technology that can embed any smell you can think of…maybe onions…into a simple flip book style coupon?  That’s exactly what Listerine in Hong Kong have done to highlight the negative reaction that bad breath can have…again, onion breath springs to mind!  A great example of how a more engaging direct to hand couponing approach can result in increased trial.