How Digital Advertising Is Bombarding Consumers
In 1996 digital display advertising had a click through rate of 7%, today you’re lucky if you get 0.1%. Put another way 99.9% of consumers don’t want anything to do with your advertising! It no surprise since the average online surfer (do people still say surfer!) receives 25 times more messages every year than they did 15 years ago. Check out the following infographic for more disturbing display media facts.
Digital Ad Overload