The Generous Age Of Advertising : Cannes Round-Up - //ADZAG.CO

The Generous Age Of Advertising : Cannes Round-Up

July 06, 2012
James Collier
Advertising & Content
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Great summary of an important theme coming out of the Cannes Lions this year. How can brands be more generous. Bridget Jung (Chief Creative Officer at Digitas) hand picks the best ideas and case studies that turn the traditional notion of capitalism on its head and shows that businesses can care if they really want to!

2012 Advertising Advertising & Content Cannes Cannes 2012 Cannes Lions Generous Thinking

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