Tweets For Sweets – #Hastagged Powered Candy

It looks like the South African advertising industry is enjoying playing with twitter hashtags and finding interesting ways to marry a digital action with a real world reward.  Following hot on the heals of the BOS Ice Tea, Tweet For A Tea : The Twitter Powered Vending Machine campaign is this idea from Toyota to help launch its new Etios model.  Anyone passing by the twitter powered shopfront could send a message to the #etiossmile and suddenly the instillation comes alive with bubbalicious results!