Tweet For A Tea : The Twitter Powered Vending Machine

As digital and physical worlds continue to collide social integration seems to be the preferred participation mechanic.  The brand/consumer value exchange is simple, consumers use their social voice in return for a small reward and brands drive conversation in a semi controlled manner.  Take the Twitter powered Vending Machine out of South Africa, a simple tweet expressing your inferred affinity to BOS Ice Tea results in a sample for you to enjoy.