McDonald’s Looks To Measure Fan Passion At Euro 2012

So it looks like Deportivo Independiente Medellín aren’t the only ones looking to measure fan passion right now.  McDonald’s have recently rolled out their very own Passion Meter ready for EURO 2012.  Based solely on cheering the Macca’s concept is again powered by a mobile app that combines with Facebook to integrate a nifty crowd function, and with the Football fanfare already well underway it will be interesting to see what kind of traction this app gets.  And if checking the passion meter on your phone isn’t enough then there are huge instillation’s in Kiev and Warsaw too!