Advertising Innovation: When Fruit Becomes The Medium

I stumbled upon this yesterday and had to share due to its shear wackiness.  To demonstrate that Camp Juice in Brazil is only made from real fruit juice their agency (AgeIsobar) spent 2 years experimenting with organic fruit modification!  I can’t even explain what happens next, just watch the video!

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1 Comment

  • Tiago Borges
    May 26, 2012 12:47:00 am

    It’s the brazilian way…

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James Collier is a coffee addict, shower thinker and aspiring pirate. Follow his ramblings on twitter,



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