The Recipe Receipt By Hellmann’s
I love it when technology appears in unexpected places and creates little pockets of value that you wouldn’t otherwise expect to see. Hellmann’s Mayonnaise have done exactly that by partnering with a major supermarket chain and adding a little bit of clever software at the point of purchase. Once you reach the cash register, and you have Hellmann’s in you basket the software analyses the food you are buying and adds a recipe to your recipe. From the ingredients you need from you shop to the steps you need to make it, everything is contained within the receipt and ready to go.