This is a great idea that takes the Levis Friend Store concept and rolls it up out of the digital space and back into retail. C&A Brazil have taken the Facebook likes that each item of clothing receives online and are surfacing that information on the hanger of the garment in-store! Its a great way of not only physically demonstrating the popularity of the product but also understanding the pulse of their consumers. That data can then be used to make better stock, investment and style decisions.
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