Another awesome banner campaign I’ve stumbled across recently (did you see the mobile controlled banner idea?) comes direct from Swedish mega retailer Ikea. As anyone that has ever been to an Ikea store knows, their stores are humongous taking weeks to walk through (and months more to assemble the furniture you’ve bought!). So is it possible to fit all 2800 products in a humble banner ad? And I’m not talking an expandable unit I’m talking about a 300×250! The answer is yes. Wowsers!