IKEA Uses Clever Content To Tell Kitchen Stories - //ADZAG.CO

IKEA Uses Clever Content To Tell Kitchen Stories

April 09, 2012
James Collier
Advertising & Content
No Comments

WP Greet Box icon

Hello there! If you enjoyed this article please subscribe to my RSS feed or follow me on Twitter for daily ideas & innovation.

Russian IKEA recently released a clever content execution incorporating multiple viewpoints into a single narrative. Consumers could jump from character to character and enjoy a unique first person view of the unfolding story, in essence creating a highly engaging web series that brought the viewer into the onscreen events. Clever content, excellent results.

Case Study Clever Content Content Creativity Ikea IKEA Russia Kitchen Stories Narrative Russia

Share This Article

What You've Missed

Leave a Reply

Name :

Email :

Note: All fields are required to fill in!

Your Comment :

Notify me of follow-up comments by email.

Notify me of new posts by email.

© ADZAG.CO 2012. All Rights Reserved. Curated by James Collier.