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Instagram + Ford Fiesta = #Fiestagram

February 17, 2012 By 3 Comments

Love Instagram, love #fiestagram!  Brands are starting to test, learn and leverage Instagram as a communication channel with Ford’s Fiesta being the latest to get on board the photo train!  Its a simple idea, Fiesta sets photo challenges, participants tag their photos with the #fiestagram hastag, these photos are then aggregated & shared on Facebook while being showcased offline at pop up galleries.  Thumbs up all round!

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  • http://twitter.com/koningwoning Eric Woning

    I still do not see hwat the relevance is with the Fiesta.
    The tie to the technology is so thin it is seethrough…. Look at the photo’s and tell me what innovative feature of the fiesta it highlights…. please.

    So apart from the people who uploaded the fiestagram or the people on marketingblogs who read about the fiestagram… please tell me what the potential buyers of the Fiesta learned from this?
    And then aigan please tell me why this was a succes

    • http://www.adzag.co James Collier

      Thanks for the comment Eric. I see where you are coming from, the tie between the photography and the ford fiesta is thin but marketing is changing and Ford are very much at the forefront of this. Interruption is morphing into participation, and participation is opening up social circles and creating more authentic messaging. Friends to friends, no brands to consumers.

      I hear the argument about success. How any Fiestas were actually sold. It’s the still largely unanswered question around social media. That said, if anyone can tell me exactly how many cans of redbull were sold by the TVC that aired at 02:33 on some random cable channel last Tuesday then i’ll re-evaluate my idea of success.

      Marketing is perfect and no idea/channel or strategy can deliver against every KPI. However a combination of innovative thinking with tried and tested comms can deliver stronger results than either element on its own. its just a shame that the TVC on its own doesn’t make a very good case study!

      thanks for the comment
      James

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