Airline Lets Passengers Choose Who They Sit Next To Using Facebook & LinkedIn Profiles

I’m kinda torn on this idea.  On the one hand it seems a simple and almost logical social media integration for KLM, yet on the other my stalker alarm goes off.  These ideas tend to go the way of the lowest common denominator and in my opinion that’s guys looking to sit next to hot girls!  I may be jumping the gun a little there, and the video does do a nice job of framing the more mature and responsible way of using the platform but I’m still left with doubts.  What are your thoughts?