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Awesome Idea Alert : The Bonds Birthday Project

February 29, 2012 By Leave a Comment

It’s great to see a simple yet compelling digital campaign come out of Australia that is truly world-class.  Bonds is 35,301 days old, or in other words it was founded in 1915.  To celebrate Bonds have launched a new campaign called ‘We Are Bonds‘ which invites anyone to claim their birthday within their 35,301 day timeline.  As an added incentive the first 15,000 people to claim will receive a personalised t-shirt stamped ‘I am xx.yy.zz’ (their birth-date).

It also seems that Rachael Taylor (Bond spokes model) hasn’t claimed her birthday so get in their quick 11/07/84! [Read more...]

Filed Under: Communication, Social Media Tagged With: , , , , , , , ,

Peugeot Uses Nudity & Infidelity To Promote New Car

February 28, 2012 By 1 Comment

French auto manufacturer Peugeot recently launched a raunchy new campaign to promote their 208 marque called “Let Your Body Drive”. The interactive online experience features a naked man who is desperately trying to escape the consequences of his cheating ways. WTF!  In marketing speak “the interactive video game has been designed to promote the Peugeot 208 as an extension of the driver’s body, with more intuition, more sensations and more stimulation”. Ok then! Regardless, it’s quite entertaining!

If the interactive elements don’t work correctly then click through to enjoy on Youtube

Filed Under: Communication Tagged With: , , , , , , , , ,

Very Pinterest-ing Infographic

February 27, 2012 By Leave a Comment

Following on from Fridays What The FCK Is Pinterest post I wanted to share the following infographic that has started to gain some traction online.   The information sources are different to those in the prior post which will help bring the Pinterest picture into focus a little more without any official numbers.  Is anybody in the advertising/media industry using it for their clients here in APAC?

Very Pinterest-ing

Very Pinterest-ing Infographic

Filed Under: Info-graphics, Social Media Tagged With: , , , , , , , ,

The ADZAG Monday Mixtape #6

February 27, 2012 By Leave a Comment

It’s been a slow week on my part so apologies I couldn’t post more.  Life just got veeerrry busy all of a sudden but I think things are back on track now.  That said its time to get your brain around the 6th edition of the ADZAG Monday Mixtape.  Have a good week y’all!

The AdZAG Monday Mixtape

The ADZAG Monday Mixtape

  1. What The FCK Is Pinterest?
  2. Microsoft decides the high ground isn’t all that noble and comes down to b*tch slap Google
  3. Social Media CAN Get You Fired.  Just Ask Steve From Accounts
  4. Cats Take Over The World, Again And Forever
  5. WTF? The Insidious Plot To Socialize The Enterprise

[Read more...]

Filed Under: Communication Tagged With: , , , , , , , , , ,

What The FCK Is Pinterest?

February 24, 2012 By 2 Comments

Pinterest is the webs new social media darling, with traffic, activity and commentary on the platform going ballistic!  The result.  Brands and agencies asking questions and looking for information.  As you might expect actual verified data on the platform and its users is hard to find, with third party estimates and extrapolations only providing best guess numbers.  That said it has momentum and sometimes that’s all it takes.

Filed Under: Social Media, Thinking Tagged With: , , , , , ,

Microsoft Tries to B*tch Slap Google…Again

February 23, 2012 By Leave a Comment

I love it when big corporates go to war.  In most cases the battles play out in courtrooms, behind closed doors or via well scripted and politically correct press releases.  Not in this case!  Microsoft have pulled out their claws and are swiping like crazy at Google!  Hopefully there will more of the following to come because its mildly amusing!

And this one from last year. [Read more...]

Filed Under: Communication, Technology Tagged With: , , , , , , , , , ,

How Social Media Can Get You Fired

February 23, 2012 By Leave a Comment

Social media, the voice of the people!  But what about when your voice drops you in the sh*t!  We’ve all heard the stories, disgruntled or drunken employee rants on Facebook only to remember later that they are friends with their boss!  The rest is history along with their job!

How Social Media Can Get You Fired

How Social Media Can Get You Fired Infographic

[Read more...]

Filed Under: Social Media Tagged With: , , , , , , , , , ,

Catvertising 2.0 By Friskies Plus

February 22, 2012 By Leave a Comment

90% of all video content consumed online is cat related!  Unbelievable huh?!  It should be I just made it up!  Regardless cats have certainly benefited (somehow!) from social media and its about time another brand pounced on peoples fascination with those furry felines.  Purina Friskies have done just that with the release of their cat playhouse, a wonderland for kittehs and a perfect opportunity to spy on their every move!

[Read more...]

Filed Under: Cats, Communication Tagged With: , , , , , , , , , , ,

WTF? The Insidious Plot To Socialize The Enterprise

February 21, 2012 By Leave a Comment

John Bell, Global Managing Director at Social@Ogilvy shares his thoughts on how businesses need to wake up quickly to the inevitable shift in consumer behaviour toward social expression.  Businesses that are experimenting, testing and learning are well placed to succeed, those that aren’t, well something is also inevitable.

Filed Under: Thinking Tagged With: , , , , , , , , , ,

The ADZAG Monday Mixtape #5

February 20, 2012 By Leave a Comment

Oi!  Come and get your eye sensors around this, the 5th edition of the ADZAG Monday Mixtape.  It’s got everything, fights, photos and Facebook!  Get clicking to find out more!

The AdZAG Monday Mixtape

The ADZAG Monday Mixtape

  1. Fujitsu launches the equivalent of white collar boxing with its Profile Pitch promotion
  2. Ford Motors jumps on the Instagram train with #Fiestagram…catchy
  3. Mercedes lets you control its advertising with your car keys
  4. Mafia Wars and Farmville take over the world
  5. Mac & Cheese gets sexy for Valentines Day
  6. 3 Facebook users die every minute

[Read more...]

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