First bricks and mortar retailers rushed online to keep up with their digital only competition and now it seems those same digital stores want a piece of the physical action! First there was eBay who experimented with a QR code powered concept in New York and then again with this digital Christmas instillation before Net-a-Porter got in on the action with this augmented reality based shop window. Although originally launching back in September the concept is now being rolled out nationally for the release of the new Karl Largefeld collection.
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