The 2012 Trust Barometer (Study)
The Eurozone is in financial turmoil, the US is seems to be collapsing in on itself, China’s behemoth economy is slowing and Australia can’t agree on gambling reform! The world we live in is anything but stable right now. So what impact has this erratic state of play had on trust. Do people still trust the media, government, technology sectors or NGO’s? Edelman’s recently released 2012 Trust Barometer goes a long way to uncovering the truth and since its in its 11th year there are some pretty solid benchmarks in place to judge. This study is well worth 30 minutes of your time and is likely to hold a few surprises as well.