Mini : Fan The Flame Facebook Fun

Have we reached the tipping point?  Has the snowball started to roll?  It seems so.  As mentioned in a recent post called ‘What Do A Brand Agency In Liverpool, A Village In Switzerland And Heineken All Have In Common?‘ I highlighted the emerging trend of brands attempting to acquire new fans or followers via a physical reward.  Almost immediately after that post hit the cyber airwaves Mini Belux released the following video showcasing their take on the trend called ‘Fan The Fame‘.

If I’m honest I don’t really get the connection between the Mini Countryman and fire, but since I’m not in Belgium and haven’t seen any of the surrounding marketing I’ll give them the benefit of the doubt.  However what I did want to point out is the incredible ’Talking about this’ metric on their page.  Currently 73% of all their Facebook fans are generating stories about Mini back through to their social graph!

Mini Fan The Flame