Here’s an interesting promotional mechanic from Scandinavian Airlines that requires 2 people (couple up to buckle up!) to work together to access special travel deals offered by the airline. Given the continued proliferation of smart-phones and the increasingly important role they play in our lives it makes perfect sense to use multiple devices in a convergent way. With this in mind I would put a small amount of money on 2012 being the year that the communication industry starts to leverage personal technology in a way that can create ‘real world’ social experiences, whether it be as simple as the example below or on in much larger co-operative way.
