I think I’ve finally figured QR codes out. The value of running a QR code campaign isn’t having people engage with your message (we all know that no normal person has ever scanned a QR code), its the PR and debate that surrounds it! Now I’ve realised that I have no qualms about sharing the following festival stunt by Heineken where any attendee could stick a personalised message to their body via one of those hateful blocky squares. It’s an interesting take on the technology, with the use of personal information rather than brand information making the campaign premise more engaging. *Lightbulb moment* Maybe the short term future of QR codes is in the dating industry!